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Taft Communications named agency of record for PosiGen

"Given Taft Communication’s mission and values, and PosiGen’s unique focus on expanding access to the benefits of solar energy, this is a natural partnership." Read More

News & Press

Mom and Trump didn’t read the manual

Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Purpose profile: The pantsuit that changed it all

Purpose profile: The pantsuit that changed it all

by Jayne O'Connor on August 5, 2020
Helping others like I once needed help, is important to who I am. And working for a company that sees things the same way, equally important.
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NJ is driving towards clean energy

NJ is driving towards clean energy

by Jesseka Kadylak on July 30, 2020
A new infographic highlights the many benefits of electric vehicles. The facts, paired with Taft’s design work, illustrate how the path to clean energy can be beneficial to our environment, and our...
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New Jersey State of Diversity® 2020

New Jersey State of Diversity® 2020

July 30, 2020
Marked generational differences in attitudes and experiences around race, religion, and ethnicity in New Jersey’s workplaces are key findings in the fifth annual New Jersey State of Diversity®...
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Now is the time for purpose

Now is the time for purpose

by Taft Comms on July 23, 2020
Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.
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Taft Communications pivots to purpose

Taft Communications pivots to purpose

July 15, 2020
Taft Communications announced its repositioning as a specialty consulting firm focused on helping companies and organizations articulate and fully maximize the impact of their core purpose.
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How to pitch and prepare for a remote TV interview

How to pitch and prepare for a remote TV interview

by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their time on...
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Our statement on racial injustice

Our statement on racial injustice

by Taft Comms on June 4, 2020
Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.
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Giving That ‘Locker Room Speech’ During a Crisis

Giving That ‘Locker Room Speech’ During a Crisis

by Pete Taft, Aaron Brown on May 27, 2020
How do you deliver tough news while also being a supporter and counselor? If you break it down into a few parts, you can do it and do it well.
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Public distrust of news media poses challenges for communicators

Public distrust of news media poses challenges for communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to constructive...
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.