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RF|Binder acquires Taft Communications to expand purpose-driven practice

RF|Binder acquires Taft Communications to expand purpose-driven practice

We're thrilled to announce we are now a division of RF|Binder. We will serve as a hub for expanded purpose-driven initiatives, focusing on issue-based campaigns, advocacy and public affairs, nonprofit and foundation support, as well as sustainability and inclusivity-related... Read More

News & Press

Purpose profile: A brand new airline faces its biggest challenge

Purpose profile: A brand new airline faces its biggest challenge

by Aaron Brown on September 24, 2020
When you're talking about purpose, you're reaching people on a whole different level. Authentic and meaningful communications can make things happen that you never thought possible.
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NJ workers want employers to promote racial equity, survey shows

NJ workers want employers to promote racial equity, survey shows

September 16, 2020
New Jerseyans, as a whole, very strongly believe their employers should play a role in promoting racial equity, with 74% saying yes and only 19% saying no, according to the fifth annual New Jersey...
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Taft CEO discusses leadership in time of COVID-19

Taft CEO discusses leadership in time of COVID-19

by Taft Comms on September 15, 2020
Pete Taft discusses leadership in the time of COVID-19 on Steve Adubato's Lessons in Leadership with co-host Mary Gamba.
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Purpose profile: Finding the words to shape the debate

Purpose profile: Finding the words to shape the debate

by Jon Shure on September 8, 2020
There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important...
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In the news: Taft poll shows offensive comments in workplaces at 5-year highs

In the news: Taft poll shows offensive comments in workplaces at 5-year highs

by Jesseka Kadylak on September 3, 2020
What do New Jerseyans have to say about diversity in the workplace? NJ.com, ROI-NJ, New Jersey Globe, NJ Spotlight and NJBiz shared the findings of Taft's fifth annual State of Diversity poll.
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Purpose profile: A life of purpose; how lucky am I?

Purpose profile: A life of purpose; how lucky am I?

by Connie Ludwin on August 18, 2020
This is a job where I can make a difference not just in a single societal issue or area of interest, but with many of the causes I care about: health, education, social justice, and the environment.
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Mom and Trump didn’t read the manual

Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Purpose profile: The pantsuit that changed it all

Purpose profile: The pantsuit that changed it all

by Jayne O'Connor on August 5, 2020
Helping others like I once needed help, is important to who I am. And working for a company that sees things the same way, equally important.
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NJ is driving towards clean energy

NJ is driving towards clean energy

by Jesseka Kadylak on July 30, 2020
A new infographic highlights the many benefits of electric vehicles. The facts, paired with Taft’s design work, illustrate how the path to clean energy can be beneficial to our environment, and our...
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New Jersey State of Diversity® 2020

New Jersey State of Diversity® 2020

July 30, 2020
Marked generational differences in attitudes and experiences around race, religion, and ethnicity in New Jersey’s workplaces are key findings in the fifth annual New Jersey State of Diversity®...
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