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From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

New Jersey is on a mission to make the state the safest, most equitable place in the nation to deliver and raise a baby. Taft is proud to support the state’s mission to reduce maternal and infant health disparities in partnership with the New Jersey Maternal and Infant Health Innovation Authority... Read More

News & Press

Purpose profile: People are watching

Purpose profile: People are watching

by Sheila Cort on October 15, 2020
As a leadership communications coach and trainer, I find great personal purpose in helping current and aspiring leaders excel in their communications. Along with knowledge and experience, there is a...
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Don’t shoot the moderator

Don’t shoot the moderator

by Jon Shure on October 8, 2020
As a communications professional who also has covered debates as a reporter and prepped candidates for them, I say give the moderators a break because they have impossible jobs.
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Interview Tips for Communications Jobs

Interview Tips for Communications Jobs

by Taft Comms on September 30, 2020
While there are general best practices to keep in mind for any job interview, we acknowledge that as communicators, we’re paying attention to more than just your resume. These tips will help you...
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Purpose profile: A brand new airline faces its biggest challenge

Purpose profile: A brand new airline faces its biggest challenge

by Aaron Brown on September 24, 2020
When you're talking about purpose, you're reaching people on a whole different level. Authentic and meaningful communications can make things happen that you never thought possible.
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NJ workers want employers to promote racial equity, survey shows

NJ workers want employers to promote racial equity, survey shows

September 16, 2020
New Jerseyans, as a whole, very strongly believe their employers should play a role in promoting racial equity, with 74% saying yes and only 19% saying no, according to the fifth annual New Jersey...
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Taft CEO discusses leadership in time of COVID-19

Taft CEO discusses leadership in time of COVID-19

by Taft Comms on September 15, 2020
Pete Taft discusses leadership in the time of COVID-19 on Steve Adubato's Lessons in Leadership with co-host Mary Gamba.
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Purpose profile: Finding the words to shape the debate

Purpose profile: Finding the words to shape the debate

by Jon Shure on September 8, 2020
There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important...
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In the news: Taft poll shows offensive comments in workplaces at 5-year highs

In the news: Taft poll shows offensive comments in workplaces at 5-year highs

by Jesseka Kadylak on September 3, 2020
What do New Jerseyans have to say about diversity in the workplace? NJ.com, ROI-NJ, New Jersey Globe, NJ Spotlight and NJBiz shared the findings of Taft's fifth annual State of Diversity poll.
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Purpose profile: A life of purpose; how lucky am I?

Purpose profile: A life of purpose; how lucky am I?

by Connie Ludwin on August 18, 2020
This is a job where I can make a difference not just in a single societal issue or area of interest, but with many of the causes I care about: health, education, social justice, and the environment.
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Mom and Trump didn’t read the manual

Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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