Purpose

Purpose profile: People are watching

by Sheila Cort on October 15, 2020
As a leadership communications coach and trainer, I find great personal purpose in helping current and aspiring leaders excel in their communications. Along with knowledge and experience, there...
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Purpose profile: A brand new airline faces its biggest challenge

by Aaron Brown on September 24, 2020
When you're talking about purpose, you're reaching people on a whole different level. Authentic and meaningful communications can make things happen that you never thought possible.
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Purpose profile: Finding the words to shape the debate

by Jon Shure on September 8, 2020
There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important...
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Purpose profile: A life of purpose; how lucky am I?

by Connie Ludwin on August 18, 2020
This is a job where I can make a difference not just in a single societal issue or area of interest, but with many of the causes I care about: health, education, social justice, and the environment.
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Purpose profile: The pantsuit that changed it all

by Jayne O'Connor on August 5, 2020
Helping others like I once needed help, is important to who I am. And working for a company that sees things the same way, equally important.
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Now is the time for purpose

by Taft Comms on July 23, 2020
Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.
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Taft Communications pivots to purpose

by Taft Comms on July 15, 2020
Taft Communications announced its repositioning as a specialty consulting firm focused on helping companies and organizations articulate and fully maximize the impact of their core purpose.
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Our statement on racial injustice

by Taft Comms on June 4, 2020
Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.
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Finding Purpose in the Time of COVID-19

by Ted Deutsch on April 2, 2020
Beyond the political arena, it’s worth thinking about a broader opportunity presented by the current pandemic crisis. As we reconsider our usual ways of doing business, COVID-19 creates a...
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On International Women’s Day, Taft Women Talk About Being Working Mothers

by Jayne O'Connor on March 8, 2020
This International Women’s Day, we reflect on how much has changed for the better for working moms — flextime, part-time and work from home arrangements — and the progress that still needs...
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.