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Purpose

Purpose profile: Finding my motivation

by David Ferraro on August 18, 2021
The opportunity to fulfill my creativity and also be purpose-driven has made each day interesting, exciting, and meaningful in every way.
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Purpose profile: The sign that led to my communications career

by Lydia Blandon on August 4, 2021
By spending time alongside someone who is deaf, a seed was planted inside of me, one that made communication my life’s work.
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Transparency + Engagement = Accountability: Walking the talk on DEI

by Connie Ludwin on July 28, 2021
In 2021, Taft, like many organizations, expanded and formalized our own DEI efforts to practice what we preach. We created a justice, equity, diversity, and inclusion (or JEDI) action plan and a...
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Purpose profile: Switching gears with intention

by Caitlin Chase on July 8, 2021
Through my work with clients in clean energy, healthcare, and social justice, I’m able to tap into my personal passion for the work while advancing meaningful missions and impact.
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Taft honored with two awards from Academy of Interactive & Visual Arts

by Taft Comms on June 23, 2021
Videos created by Taft Communications for two clients grabbed honors at the 27th annual Communicator Awards hosted by the Academy of Interactive & Visual Arts.
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Inclusive design and the LGBTQ+ community

by David Ferraro on June 17, 2021
Designing for the LGBTQ+ community doesn't mean only focusing on their needs. It means taking the extra steps necessary to assess when and how to involve certain inclusive elements for all into...
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One year after George Floyd’s murder, we can’t lose our focus

by Ted Deutsch on May 25, 2021
This year we find ourselves marking many “one year since” milestones from 2020. In many ways the most jarring week of 2020 was when the world witnessed, mourned, and responded to the murder...
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It just takes one person to make a difference

by Connie Ludwin on May 5, 2021
In this extraordinarily challenging time, it’s important to recognize everyday people whose good work shows that everyone can make a difference. What might seem to be a small gesture can have...
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Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’

by Taft Comms on April 27, 2021
On a recent installment of “NJBIZ Conversations,” Taft CEO Ted Deutsch discussed how companies are getting more serious about determining — and widely articulating — a purpose beyond the...
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Purpose profile: Generations of storytellers

by Kylie Nixholm on April 23, 2021
At Taft, I'm able to tell clients' stories every day and hear the diverse background stories of my colleagues. Listening to and telling stories that are compelling, authentic and written for the...
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.