Realize the power of your purposeSM

We help our clients use authentic communications to expand their impact — and increase long-term value — in a changing world.

To succeed and thrive in the midst of major shifts in climate, healthcare, the struggle for human rights, and the economy, organizations must adapt and reach people in ways that are truly meaningful. We believe the power to inspire audiences and move them to action must come from the core.

We help businesses and nonprofits understand and unlock the strength of their purpose and then use its power to benefit all stakeholders — customers, employees, shareholders, their communities, and the Earth itself.

 

OUR STORY

Taft has been helping companies and causes tell the stories that matter most for more than 35 years. The firm began in 1983, when co-founders Mara Connolly Taft and Pete Taft set out to form a different kind of company — one built around their deeply shared commitment to communicating the unique passion and purpose of companies, causes, and their leaders. Since then, Taft has partnered with Fortune 500 companies, emerging businesses, leading nonprofits and advocacy groups, and foundations of all sizes to inspire meaningful change in the world.

MEET TEAM TAFT

Our goal is for our employees to love Taft as much as our clients do. And we are an interesting and eclectic bunch. We’re communications experts, journalists, activists, actors, artists, advertisers, lawyers, Ph.D.s, digital mavens, and executives. We’re accomplished storytellers, effective strategists, innovative branders, active listeners, and committed partners to our clients.

And members of Team Taft also give back. We share a belief in the importance of public service, volunteering and donating to end hunger and homelessness, preserve water and the environment, and to use the arts to build community. Some of us have even helped create new entities as part of our civic service — NJ Policy Perspective, Einstein’s Alley, The PotLuck Society, Dress for Success Mercer County and NJ Sustainable Business Council, to name just a few.

MEET THE TEAM

Taft Keeps it Green

Taft Keeps it Green

Taft Keeps it Green

PR Council Pledge

AWARDS

We're really proud of this stuff.
Healthcare Advertising Award
2019 – Healthcare Marketing Report
Diversity & Inclusion Award
2016 – PR News
North America Corporate/B2B Agencies of the Year
2017 – The Holmes Report
Top Public Relations Firms
2015 – NJBIZ
Top 50 Women in Business
2016 – NJBIZ
Top 50 Women in Business
2015 – NJBIZ
Princeton Chamber of Commerce Women of Achievement
2014

Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.