Inspiring Audiences to Action

At Taft, we change hearts and minds — whether in the marketplace, the media, the public forum or the board room.

We understand that to engage stakeholders, increase business value or advance causes that matter, your communications need to inspire audiences to action.

Working with more than 350 top regional, national and global clients over the past 35+ years, Taft crafts strategic communications that speak clearly, creatively and persuasively. Through that work, we are driven to help you achieve meaningful change in the workplace and the world.

Statewide, nationwide, worldwide — we’re the communications strategists who can help you create stakeholder engagement that matters most and builds reputations best.



Taft has been helping companies and causes tell their stories for more than 35 years. The firm began in 1983 as a marriage of complementary skills — quite literally.

Co-founders Mara Connolly Taft and Pete Taft are a wife-and-husband team who hold a deeply shared commitment to communicating the unique passion and purpose of companies, causes, and their leaders. Since then, “Team Taft” has grown, learning from the best and the brightest in business, creative services and nonprofits, including years of best practices with Fortune 500 firms. In the process, we’ve won dozens of honors and awards.

The firm has also developed deep expertise in several specialty fields. In 2001, we launched PharmApprove®, now part of the NDA Group, one the world’s leading drug development consultancies. And our practice in leadership communications, ClearPoint®, has become the go-to source for leaders and aspiring leaders who want to acquire skills to master today’s “constant conversation.” The common thread? Strategic communications that achieve success and inspire meaningful change in the world.


Our employees love Taft as much as our clients do. And we are an interesting and eclectic bunch. We’re actors, activists, artists, advertisers, journalists, lawyers, Ph.D.s, digital mavens, and executives. We’re accomplished storytellers, effective strategists, innovative branders, active listeners, and committed partners to our clients.

And members of Team Taft also give back. We share a belief in the importance of public service, volunteering and donating to end hunger and homelessness, preserve water and the environment, and use the arts to build community. Some of us have even helped create new entities as part of our civic service — NJ Policy Perspective, Einstein’s Alley, The PotLuck Society, Dress for Success Mercer County and NJ Sustainable Business Council, to name just a few.

We want our time and talents to make a difference.


Taft Keeps it Green

Taft Keeps it Green

Taft Keeps it Green

PR Council Pledge


We're really proud of this stuff.
Healthcare Advertising Award
2019 – Healthcare Marketing Report
Diversity & Inclusion Award
2016 – PR News
North America Corporate/B2B Agencies of the Year
2017 – The Holmes Report
Top Public Relations Firms
2015 – NJBIZ
Top 50 Women in Business
2016 – NJBIZ
Top 50 Women in Business
2015 – NJBIZ
Princeton Chamber of Commerce Women of Achievement

Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.