Our History

Taft has been helping companies and causes tell their stories for almost 35 years. The firm began in 1983 as a marriage of complementary skills — quite literally.

Co-founders Mara Connolly Taft and Pete Taft are a wife-and-husband team who hold a deeply shared commitment to communicating the unique passion and purpose of companies, causes, and their leaders. Since then, “Team Taft” has grown, learning from the best and the brightest in business, creative services and nonprofits, including years of best practices with Fortune 500 firms. In the process, we’ve won dozens of honors and awards.

The firm has also developed deep expertise in several specialty fields. In 2001, we launched PharmApprove®, now part of the NDA Group, one the world’s leading drug development consultancies. And our practice in leadership communications, ClearPoint, has become the go-to source for leaders and aspiring leaders who want to acquire skills to master today’s “constant conversation.” The common thread? Strategic communications that achieve success and inspire meaningful change in the world.

MEET “TEAM TAFT”

Our employees love Taft as much as our clients do. And we are an interesting and eclectic bunch. We’re actors, activists, artists, advertisers, journalists, lawyers, Ph.D.s, digital mavens, and executives. We’re accomplished storytellers, effective strategists, innovative branders, active listeners, and committed partners to our clients.

And members of Team Taft also give back. We share a belief in the importance of public service, volunteering and donating to end hunger and homelessness, preserve water and the environment, and use the arts to build community. Some of us have even helped create new entities as part of our civic service — NJ Policy Perspective, Einstein’s Alley, The PotLuck Society, Dress for Success Mercer County and NJ Sustainable Business Council, to name just a few.

We want our time and talents to make a difference.

MEET THE TEAM

The Garden State

NEW JERSEY IS OUR HOME. THE WORLD IS OUR STAGE.

What do Meryl Streep, Queen Latifah, Bruce Springsteen, and Taft have in common?

New Jersey? Yeah. New Jersey.

People from New Jersey get to the point. They speak up — and back up what they say. New Jerseyans aren’t shy. Neither are we. We’re curious. We ask questions. We cut through the noise. And we rely on that rare commodity, common sense. Which helps you get your story told — locally, regionally, and globally. We’re proud of our roots. And we’re proud of being one of the most respected and influential communications firms in the Garden State.

Taft Keeps it Green

Taft Keeps it Green

Taft Keeps it Green

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AWARDS

We're really proud of this stuff.
Healthcare Advertising Award
2019 – Healthcare Marketing Report
Diversity & Inclusion Award
2016 – PR News
North America Corporate/B2B Agencies of the Year
2017 – The Holmes Report
Top Public Relations Firms
2015 – NJBIZ
Top 50 Women in Business
2016 – NJBIZ
Top 50 Women in Business
2015 – NJBIZ
Princeton Chamber of Commerce Women of Achievement
2014

Our Work

Want to know more? We’ve helped clients across the nonprofit, education, healthcare, technology, and a host of other sectors reach the audiences that matter most.