Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

How can you avoid what some experts say is the worst mistake you can make when asking for donations? Read More

News & Press

The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy and Practices Starts With Community Conversations

by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to build a...
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Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work

September 18, 2019
“Our fourth consecutive New Jersey State of Diversity survey makes clear that the perceptions of men and women differ on important measures of equality. Our polling aims to raise awareness about a...
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Debating the Significance of Presidential Debates

by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal for...
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New Jersey State of Diversity

July 23, 2019
Offensive comments in the workplace — including those about gender, race, sexual orientation, and religion — are down in New Jersey since 2017, according to the fourth annual New Jersey State of...
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Taft Grows From Within: Promotes Audrey Wallendal, Communications Manager; Julia Masse, Senior Account Coordinator

July 10, 2019
Taft Communications announced today the promotion of Audrey Wallendal to communications manager and Julia Masse to senior account coordinator. Over the last two years, Wallendal and Masse have played...
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Into the Great Wide Open: From College to the Working World

by Julia Masse on June 20, 2019
Senior Account Coordinator Julia Masses shares what college prepared her for and what she had to learn through real-life work experiences.
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10 Things We Learned as Actors That Can Strengthen Your Communications

by Taft Comms on May 22, 2019
It probably won’t surprise you, but several of us who coach here at Taft ClearPoint began our professional lives as actors. These 10 lessons we learned on stage can be used every day, no matter...
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