Communicating Your Message: Be Clear, Simple

Regardless of your audience, use language in your messaging that is clear and simple. Read More

News & Press

Taft Communications Adds New Talent

January 29, 2020
The firm’s growth continues, with Blair Hunter-Grant joining as senior communications manager and Jenna DeMato as account coordinator.
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Increase Productivity by Actively Listening

by Sheila Cort on January 22, 2020
Active listening is key to getting the most out of any conversation. It helps build trust, create and maintain relationships, obtain accurate information, and avoid/reduce conflict.
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Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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Special Delivery: Holiday Crisis News From Taft

by Taft Comms on December 23, 2019
'Twas the night before Christmas, at Taft Communications. Not a staffer was stirring, they’d all gone on vacation...
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Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy and Practices Starts With Community Conversations

by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to build a...
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Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work

September 18, 2019
“Our fourth consecutive New Jersey State of Diversity survey makes clear that the perceptions of men and women differ on important measures of equality. Our polling aims to raise awareness about a...
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Debating the Significance of Presidential Debates

by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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