Agency’s sustainability practice to drive national awareness for the company making solar energy accessible to all homeowners
Trenton, NJ (April 10, 2024) – Taft Communications, a purpose-focused communications consultancy, has announced it has been named agency of record for PosiGen, the nation’s leading provider of renewable energy and energy efficiency solutions for underserved communities.
At the core of Taft’s purpose-driven approach is its specialized focus on sustainability communications.
The work with PosiGen builds upon the agency’s demonstrated expertise and focus on sustainability through its client work including media relations, digital media, messaging, paid media, and executive training. For more than a decade, Taft has been at the forefront of raising the profile of its clients in the renewable energy space, advancing issues and policies for a sustainable and cleaner environment.
“Given Taft’s mission and values, and PosiGen’s unique focus on expanding access to the benefits of solar energy, this is a natural partnership,” said Ted Deutsch, Taft CEO. “Building on our deep experience in the sustainability space, we aim to lift up the positive stories of PosiGen customers as well as help remove barriers to solar adoption through messaging, storytelling and media relations.”
In the wake of Hurricane Katrina, New Orleans-based PosiGen saw that economic disparities would prevent the majority of residents from affording solar. The company identified expanding access and helping rebuild the New Orleans community as its core purpose. Since its founding in 2011, PosiGen has worked to close the clean energy affordability gap in underserved communities by reducing utility bills while providing the environmental benefits of clean energy through rooftop solar and energy efficiency upgrades.
“The industry and our organization have reached a pivotal point as policies and incentives like the Inflation Reduction Act enable us to bring solar to more households,” said John Ross, general manager, growth and strategy for PosiGen. “As we look to grow within our existing footprint and expand into new markets, our partnership with Taft will ensure our future customers realize our unique offerings and how everyone, regardless of socio-economic status, can achieve cost savings by switching to solar.”
PosiGen currently offers its solar energy and energy efficiency services in more than a dozen states.
About Taft Communications
Taft is a communications consultancy with 40 years of experience. Through strategic communications and leadership development, Taft guides clients to meaningful expressions of purpose to drive positive impact — for all stakeholders, including customers, employees, shareholders, communities, and the earth and environment. Taft ClearPoint®, the firm’s practice in leadership communications, is the go-to source for leaders and aspiring leaders to acquire the skills needed to master today’s “constant conversation.”
Learn more at taftcommunications.com and follow @TaftComms on LinkedIn, Twitter, and Facebook.
About PosiGen
PosiGen, with a mission to make solar energy affordable for homeowners of all income levels, is the leading solar and energy efficiency provider focused on providing access to clean energy to underserved communities. Since its founding in 2011, PosiGen has offered innovative “no credit check” financing that makes its services accessible for all families regardless of socioeconomic status, helping them reduce their utility bills and achieve greater financial autonomy. PosiGen has more than 600 employees and has served nearly 30,000 customers in more than a dozen states. Through the expanding PosiGen Partner Program, a network of values-aligned solar service providers, the company supports hundreds of other solar jobs across the country. Learn more about PosiGen’s Solar For All mission at www.posigen.com.
