Media Relations & PR

How To Pitch and Prepare for a Remote TV Interview

by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their...
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Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
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Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
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Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal...
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Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver...
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The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople

by Jayne O'Connor, Jon Shure on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press...
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