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Media Relations & PR

The value of purposeful crisis communications

The value of purposeful crisis communications

by Nicole Kirgan on October 31, 2023
Developing a crisis communications strategy before chaos ensues helps leaders establish response protocols so communication can flow as rapidly as possible.
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What we’ve learned from pitching during a pandemic

What we’ve learned from pitching during a pandemic

by Meghan Bianco on October 26, 2021
With an ever-evolving media landscape, PR professionals must be buttoned up in our approach to land a hit. In addition to tapping into new resources, these five tips will help those new to...
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How to choose the right PR firm for your needs: 10 tips

How to choose the right PR firm for your needs: 10 tips

by Jon Shure on August 11, 2021
When choosing a strategic communications firm to help get your story told you need to ask a lot of questions — including of yourself — and do everything you can to get to know your potential...
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How to pitch and prepare for a remote TV interview

How to pitch and prepare for a remote TV interview

by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their...
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Public distrust of news media poses challenges for communicators

Public distrust of news media poses challenges for communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
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Influencer Marketing 101 – The Basics

Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Being Your Best on the Little Screen

Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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A Win for Civility Online

A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
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Communicating Your Message: Be Clear, Simple

Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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The art of the pitch – how to pitch to journalists

The art of the pitch – how to pitch to journalists

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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