Whatever the audience, you need to be persuasive — with customers or clients, patients or policymakers. For that to happen, people need to be aware of you, understand you, and trust you. That’s what “relating to the public” is all about. Taft helps you earn the credibility that’s essential to getting your story heard.
All corporate messaging, internal and external, should be orchestrated to resonate to the tune of a constant theme. Taft will help you integrate your internal and external messages through the smart application of our tried-and-true methodology for developing targeted strategic business communications and employee campaigns. Simply put, we provide clients with the extraordinary power of clarity and consistency across all audiences.
BRANDING & ADVERTISING
What’s in a name? Everything. Using our
unique brand creation process, we create
positive first, second, and lasting impressions
— and make them stick. No wonder some
of the brands we’ve helped create, launch
or advertise — Splenda®, Poland Spring® and Nutella®, for example — are still around and
so much in demand. We make sure your
communications tools deliver, win people
over, and keep them there.
DIGITAL & SOCIAL MEDIA
Digital and social are at the heart of the real world. Need a persuasive and enhanced digital marketing campaign? A social media video that will sway minds? Taft is tech savvy, agile, and expert in matters digital. We’ll strategically target your message to the digital platforms used most by the audience you need to reach.
In this ever-connected world, leadership has become a “constant conversation.” Using workshops, clinics, and coaching, Taft ClearPoint teaches leaders and aspiring leaders how to communicate — in the meeting room or boardroom, online and on land, on the phone or on FaceTime — clearly, concisely and confidently. Simply put, ClearPoint enables you and your team to have more impact.
PUBLIC POLICY/ISSUE ADVOCACY
The marketplace of ideas is crowded and competitive. What’s more, the rules keep changing. You need messaging and tactics presented in a clear, compelling narrative to shape the terms of public debate. Don’t bring checkers to a chess match. With Taft, you’ll get your story told through the most resonant message and targeted tactics. And we play to win.