Focus Areas

We specialize in reaching goals All of our focus areas have one thing in common — a drive to expand impact. Taft helps companies and causes, for-profits, nonprofits, and foundations from all over the world move audiences to action. Here’s where you'll find us hard at work.

SUSTAINABILITY

We stand up for clean energy. We sit down with internal teams to generate engagement on critical topics related to the planet. There’s no time to waste, so we help clients explain the “why” and the “what” when it comes to a sustainable future.

HEALTH

We help build better health outcomes by building culture. That includes a culture of commitment in teams developing life-changing medicines. It also includes cultures within communities, where people recognize and remove obstacles to accessing their best health.

CORPORATE SOCIAL RESPONSIBILITY

To build a loyal and sustained community of support, you have to stand for something. We help our partners identify what matters most to their organizations and harness its power for the benefit of all stakeholders — from the public to their employees to the Earth itself.

DIVERSITY, EQUITY & INCLUSION

It’s never been more clear that the strongest organizations are built on a wide base of experiences — and that everyone has a role to play in ending systemic racism. We help our partners build and communicate a more inclusive, more resilient culture.

EMPLOYEE EXPERIENCE

Want your people to share the best of themselves? Then share an authentic vision — based in core truths — of your organization and why the work matters. That leads to a more engaged team, which, of course, drives more overall success.

How can we help you?

Send us an email and we’ll be in touch soon.

Services

 
Clients don’t hire us to “do public relations” or “promote public policy.” They hire us to ask tough questions. Imagine creative solutions. And tell their unique stories. Our work falls into the following six categories. Truth is, though, we do whatever works. Now that’s “strategic communications.”

Public Relations

Whatever the audience, you need to be persuasive — with customers or clients, patients or policymakers. For that to happen, people need to be aware of you, understand you, and trust you. That’s what “relating to the public” is all about. Taft helps you earn the credibility that’s essential to getting your story heard.

Corporate Communications

All corporate messaging, internal and external, should be orchestrated to resonate to the tune of a constant theme. Taft will help you integrate your internal and external messages through the smart application of our tried-and-true methodology for developing targeted strategic business communications and employee campaigns. Simply put, we provide clients with the extraordinary power of clarity and consistency across all audiences.

BRANDING & ADVERTISING

What’s in a name? Everything. Using our
unique brand creation process, we create
positive first, second, and lasting impressions
— and make them stick. No wonder some
of the brands we’ve helped create, launch
or advertise — Splenda®, Poland Spring® and Nutella®, for example — are still around and
so much in demand. We make sure your
communications tools deliver, win people
over, and keep them there.

DIGITAL & SOCIAL MEDIA

Digital and social are at the heart of the real world. Need a persuasive and enhanced digital marketing campaign? A social media video that will sway minds? Taft is tech savvy, agile, and expert in matters digital. We’ll strategically target your message to the digital platforms used most by the audience you need to reach.

LEADERSHIP COMMUNICATIONS

In this ever-connected world, leadership has become a “constant conversation.” Using workshops, clinics, and coaching, Taft ClearPoint teaches leaders and aspiring leaders how to communicate — in the meeting room or boardroom, online and on land, on the phone or on FaceTime — clearly, concisely and confidently. Simply put, ClearPoint enables you and your team to have more impact.

PUBLIC POLICY/ISSUE ADVOCACY

The marketplace of ideas is crowded and competitive. What’s more, the rules keep changing. You need messaging and tactics presented in a clear, compelling narrative to shape the terms of public debate. Don’t bring checkers to a chess match. With Taft, you’ll get your story told through the most resonant message and targeted tactics. And we play to win.

Our Work

Want to know more? We’ve helped clients across the nonprofit, education, healthcare, technology, and a host of other sectors reach the audiences that matter most.