Sectors

 

Taft helps companies and causes, for-profits, nonprofits, and foundations from all over the world tell stories that move audiences to action. Here’s where you’ll find us hard at work.

Health and life science

How can we make the world a healthier place?
Our innovative global communication strategies ensure that the extraordinary achievements of our clients — pharmaceutical companies, med-tech firms, hospitals, and health-focused foundations — win the attention they so richly deserve. And our unique expertise in “evidence communications” helps illuminate the value stories behind the treatments that drive the well-being of people all over the world.

Education and public policy

Got issues? We can help. Taft’s media relationships, powerful use of narrative (“common words telling uncommon stories”), and mastery of effective public relations consistently put our clients’ issues front and center in the public square. We help advocates promote change, educational institutions hone vision, and community-based organizations get results.

Energy and the Environment

How do we power the planet in a sustainable way?
Taft is committed to working with businesses and nonprofits to provide integrated strategic communication about the need to develop renewable energy and protect our environment. We translate complex, technical topics into credible, winning communications. After all, we live here too.

Transportation and technology

How do you get there from here? Taft has developed communications strategies, tools, and crisis plans for a range of clients in public transit, IT, and defense. Moving people is what we’re all about, and we’ve done it for high speed trains, smart phones, complex defense systems — and practically everything in between.

TAFT'S RICH HISTORY IN REGULATORY COMMUNICATIONS.

WE LAUNCHED PHARMAPPROVE IN 2001, WHICH IN 2016 BECAME PART OF THE NDA GROUP, ONE THE WORLD’S LEADING DRUG DEVELOPMENT CONSULTANCIES. PHARMAPPROVE HELPS CLIENTS "PREPARE TO WIN” AT HIGH-PROFILE REGULATORY HEARINGS IN THE U.S. AND EUROPE.

Services

Clients don’t hire us to “do public relations” or “promote public policy.” They hire us to ask tough questions. Imagine creative solutions. And tell their unique stories. Our work falls into the following six categories. Truth is, though, we do whatever works. Now that’s “strategic communications.”

Public Relations

Whatever the audience, you need to be persuasive — with customers or clients, patients or policymakers. For that to happen, people need to be aware of you, understand you, and trust you. That’s what “relating to the public” is all about. Taft helps you earn the credibility that’s essential to getting your story heard.

Corporate Communications

All corporate messaging, internal and external, should be orchestrated to resonate to the tune of a constant theme. Taft will help you integrate your internal and external messages through the smart application of our tried-and-true methodology for developing targeted strategic business communications and employee campaigns. Simply put, we provide clients with the extraordinary power of clarity and consistency across all audiences.

BRANDING & ADVERTISING

What’s in a name? Everything. Using our
unique brand creation process, we create
positive first, second, and lasting impressions
— and make them stick. No wonder some
of the brands we’ve helped create, launch
or advertise — Splenda®, Poland Spring® and
Nutella®, for example — are still around and
so much in demand. We make sure your
communications tools deliver, win people
over, and keep them there.

DIGITAL & SOCIAL MEDIA

Digital and social are at the heart of the real world. Need a persuasive and enhanced digital marketing campaign? A social media video that will sway minds? Taft is tech savvy, agile, and expert in matters digital. We’ll strategically target your message to the digital platforms used most by the audience you need to reach.

LEADERSHIP COMMUNICATIONS

In this ever-connected world, leadership has become a “constant conversation.” Using workshops, clinics, and coaching, Taft ClearPoint teaches leaders and aspiring leaders how to communicate — in the meeting room or boardroom, online and on land, on the phone or on FaceTime — clearly, concisely and confidently. Simply put, ClearPoint enables you and your team to have more impact.

PUBLIC POLICY/ISSUE ADVOCACY

The marketplace of ideas is crowded and competitive. What’s more, the rules keep changing. You need messaging and tactics presented in a clear, compelling narrative to shape the terms of public debate. Don’t bring checkers to a chess match. With Taft, you’ll get your story told through the most resonant message and targeted tactics. And we play to win.

Our Work

Want to know more? We’ve helped clients across the nonprofit, education, healthcare, technology, and a host of other sectors reach the audiences that matter most.