News & Blog

Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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Increase Productivity by Actively Listening

by Sheila Cort on January 22, 2020
Active listening is key to getting the most out of any conversation. It helps build trust, create and maintain relationships, obtain accurate information, and avoid/reduce conflict.
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Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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Special Delivery: Holiday Crisis News From Taft

by Taft Comms on December 23, 2019
'Twas the night before Christmas, at Taft Communications. Not a staffer was stirring, they’d all gone on vacation...
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Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy and Practices Starts With Community Conversations

by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to build a...
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Debating the Significance of Presidential Debates

by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal for...
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