News & Blog

NJ workers want employers to promote racial equity, survey shows

by Taft Comms on September 16, 2020
New Jerseyans, as a whole, very strongly believe their employers should play a role in promoting racial equity, with 74% saying yes and only 19% saying no, according to the fifth annual New...
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Taft CEO discusses leadership in time of COVID-19

by Taft Comms on September 15, 2020
Pete Taft discusses leadership in the time of COVID-19 on Steve Adubato's Lessons in Leadership with co-host Mary Gamba.
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Purpose profile: Finding the words to shape the debate

by Jon Shure on September 8, 2020
There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important...
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In the news: Taft poll shows offensive comments in workplaces at 5-year highs

by Jesseka Kadylak on September 3, 2020
What do New Jerseyans have to say about diversity in the workplace? NJ.com, ROI-NJ, New Jersey Globe, NJ Spotlight and NJBiz shared the findings of Taft's fifth annual State of Diversity poll.
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Purpose profile: A life of purpose; how lucky am I?

by Connie Ludwin on August 18, 2020
This is a job where I can make a difference not just in a single societal issue or area of interest, but with many of the causes I care about: health, education, social justice, and the environment.
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Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Purpose profile: The pantsuit that changed it all

by Jayne O'Connor on August 5, 2020
Helping others like I once needed help, is important to who I am. And working for a company that sees things the same way, equally important.
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New Jersey State of Diversity

by Taft Comms on July 30, 2020
Marked generational differences in attitudes and experiences around race, religion, and ethnicity in New Jersey’s workplaces are key findings in the fifth annual New Jersey State of Diversity...
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NJ is driving towards clean energy

by Jesseka Kadylak on July 30, 2020
A new infographic highlights the many benefits of electric vehicles. The facts, paired with Taft’s design work, illustrate how the path to clean energy can be beneficial to our environment,...
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Now is the time for purpose

by Taft Comms on July 23, 2020
Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.
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