News & Blog

How To Pitch and Prepare for a Remote TV Interview

by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their...
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A Statement on Racial Injustice

by Taft Comms on June 4, 2020
Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.
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Giving That ‘Locker Room Speech’ During a Crisis

by Pete Taft, Aaron Brown on May 27, 2020
How do you deliver tough news while also being a supporter and counselor? If you break it down into a few parts, you can do it and do it well.
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Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
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Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Finding Purpose in the Time of COVID-19

by Ted Deutsch on April 2, 2020
Beyond the political arena, it’s worth thinking about a broader opportunity presented by the current pandemic crisis. As we reconsider our usual ways of doing business, COVID-19 creates a...
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Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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Balance Matters: 6 Tips for Working From Home

by Jesseka Kadylak on March 20, 2020
Whether you’ve found yourself working from home for the first time and are overwhelmed with the flexibility of your day, or want to improve your remote work habits, these tips will help keep...
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Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

by Jesseka Kadylak on March 10, 2020
We’re facing a difficult time as Coronavirus spreads, and many companies are preparing infectious disease plans. As you think about how to limit the risk at your workplace, these 10 tips will...
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On International Women’s Day, Taft Women Talk About Being Working Mothers

by Jayne O'Connor on March 8, 2020
This International Women’s Day, we reflect on how much has changed for the better for working moms — flextime, part-time and work from home arrangements — and the progress that still needs...
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