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News & Blog

Taft Spotlight on Employee Engagement

Taft Spotlight on Employee Engagement

by Taft Comms on September 21, 2022
The evidence is clear: Engaged employees perform better, experience less burnout, and stay in organizations longer. That makes communications an integral piece of how employers successfully...
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Style guidelines: A disciplined brand is a powerful brand

Style guidelines: A disciplined brand is a powerful brand

by Aaron Brown on August 11, 2022
Does your organization's brand feel consistent? Or is it disjointed, with each communication looking and feeling different than the one before it? If the brand seems to be constantly...
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Top tips for evaluating your DEI strategy

Top tips for evaluating your DEI strategy

by Sheila Cort on July 28, 2022
These tips and insights that will help both DEI leads and the allies that support their organization’s DEI efforts, to step back and check in on DEI in your workplace.
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Purpose profile: Everyone is human, even Lois Lane

Purpose profile: Everyone is human, even Lois Lane

by Nicole Kirgan on July 19, 2022
Objectivity is the cardinal rule of journalism. When I met Superman, I remembered everyone is human — even Lois Lane.
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How purpose impacts environment, social and governance efforts

How purpose impacts environment, social and governance efforts

by Caitlin Chase on June 30, 2022
Environmental, social, and governance (ESG) criteria are ways to create and measure sustainability and demonstrate ethical impact. These criteria are becoming increasingly important for firms as...
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Uplifting the queer community year-round

Uplifting the queer community year-round

by Hannah Bealer on June 14, 2022
Every year on June 1, cities across the country line their streets with rainbow flags, big brands switch out their generic logos on social media for more colorful, Pride-themed options and...
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Celebrating AAPI Heritage Month: From struggling with identity to becoming an emerging leader

Celebrating AAPI Heritage Month: From struggling with identity to becoming an emerging leader

by Isabel Pachtinger on May 27, 2022
What does it mean to be Asian American and Pacific Islander (AAPI)? I have asked this a lot throughout my life.
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Inbox overload? Here’s how to make your emails stand out in a sea of content

Inbox overload? Here’s how to make your emails stand out in a sea of content

by Hannah Bealer, Kylie Nixholm on May 24, 2022
Email marketing has always been an important component of any marketing strategy. But now, two years into the pandemic, with companies forced to interact primarily online, it’s essential.
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Reflecting and building on Taft’s DEI goals

Reflecting and building on Taft’s DEI goals

by Connie Ludwin, Caitlin Chase on April 28, 2022
In 2021, Taft took its long-held core value and commitment to diversity, equity, and inclusion to the next level by forming a council comprised of a cross-functional team of employees whose...
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The seven dimensions of wellness and how to nurture balance

The seven dimensions of wellness and how to nurture balance

by Lydia Blandon on March 30, 2022
A well-balanced life is essential for personal and professional effectiveness, peace of mind, and living well. Maintaining a healthy life balance is not only essential for happiness and...
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