News & Blog

Taft Does Its Part to Save the World (One Reusable Mug at a Time)

by Taft Comms on June 27, 2018
Most businesses are concerned with keeping clients happy and making the green. Here at Taft, we are just as focused on keeping it green, and our efforts to make Taft a more environmentally-friendly...
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To Be a Leader, Just Act Like One

by Ted Deutsch on June 20, 2018
It’s not your personality or your title that makes you a leader. It’s the choices that you make. And the idea that leadership itself is a choice means it’s a set of behaviors that we can learn,...
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ISPOR Unveils Award-Winning Brand Refresh

by Audrey Wallendal on May 14, 2018
Taft created new branding, updated messaging and a variety of new communications tools to better reflect the continuing evolution of health economics and outcomes research, as well as ISPOR’s...
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10 Tips to Manage Conference Calls, WebEx Meetings

by Sheila Cort on April 19, 2018
We’ve all been on conference calls or WebEx meetings where participants are speaking over one another, questions and comments lead to off-topic conversations or that run over the allotted time. You...
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Who Needs a Communications Coach?

by Sheila Cort on March 29, 2018
Communications is an art, but it’s backed by scientific research on tone, inflection, body language, and so much more. And, because it is an art, practice is what gets you from good to great.
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In the Messaging Shootout, Teens Are Beating the NRA

by Taft Comms on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name

by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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The More Things Change: Timeless Advice for Governor Murphy’s Spokespeople

by Taft Comms on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press secretaries...
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Remembering a Leader of Principle: Gov. Brendan Byrne

by Jon Shure on January 5, 2018
Sometimes, the person meets the moment, and the country, or a state, leaps ahead. The New Jersey we love hasn’t always been in step with the times. For years, the Garden State lived far below its...
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Fund for New Jersey Offers Policy Guidance for New Governor and Legislature

by Jon Shure on December 7, 2017
With the State of New Jersey facing major challenges, and the certainty of a new Governor for the first time in eight years, one of the state’s leading philanthropies decided it was time to take...
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