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News & Blog

New Jersey State of Diversity® 2019

New Jersey State of Diversity® 2019

by Taft Comms on July 23, 2019
Offensive comments in the workplace — including those about gender, race, sexual orientation, and religion — are down in New Jersey since 2017, according to the fourth annual New Jersey...
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Into the Great Wide Open: From College to the Working World

Into the Great Wide Open: From College to the Working World

by Julia Masse on June 20, 2019
Senior Account Coordinator Julia Masses shares what college prepared her for and what she had to learn through real-life work experiences.
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10 Things We Learned as Actors That Can Strengthen Your Communications

10 Things We Learned as Actors That Can Strengthen Your Communications

by Sheila Cort, John Ellis on May 22, 2019
It probably won’t surprise you, but several of us who coach here at Taft ClearPoint began our professional lives as actors. These 10 lessons we learned on stage can be used every day, no...
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10 simple ways to improve your virtual meetings

10 simple ways to improve your virtual meetings

by Pete Taft on March 28, 2019
Running a crisp, clear meeting is the sign of a good leader. Want to improve the way you handle meetings? These tips will help.
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Tools to Navigate the ‘Constant Conversation’

Tools to Navigate the ‘Constant Conversation’

by Sheila Cort on February 14, 2019
How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues?...
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Public Speaking: It’s All About the Audience

Public Speaking: It’s All About the Audience

by Jayne O'Connor on January 28, 2019
As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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5 Tips to Guide Your Communications

5 Tips to Guide Your Communications

by Pete Taft on January 11, 2019
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 
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Tracking Traffic: Why You Should Use UTM Codes

Tracking Traffic: Why You Should Use UTM Codes

by Jesseka Kadylak on December 20, 2018
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments...
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Use ‘No Comment’ Response Sparingly

Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver...
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ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

by Taft Comms on December 2, 2018
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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