“Cannery Row” by John Steinbeck, “The Right Stuff” by Tom Wolfe
Tom Petty, Sam Cooke
Baseball, Ultimate Frisbee
Hiking, fishing, movies
“You lost today, kid. But that doesn’t mean you have to like it.” — “Indiana Jones and the Last Crusade”
Aaron has spent 15 years helping brands find their true voices — and then figuring out how to make sure they are heard. Whether it’s GoDaddy.com making a splash in a controversial Super Bowl ad (and garnering millions in unpaid media coverage) or rolling out the latest innovation in cat litter for Arm & Hammer with a ground-breaking hidden-camera stunt, he works hard to find new angles that drive maximum results. Aaron created national and international creative campaigns for JetBlue Airways, Allegra, Centrum Cardio, and First Response, among dozens of brands. He has a special passion for purpose-driven work, and is proud to have led initiatives such as the promotion of health and wellness education for Trojan condoms and the re-branding of Dean College — a private college in Franklin, Massachusetts — with a curriculum designed for students who face learning challenges. Aaron has a bachelor’s degree from Northwestern University’s Medill School of Journalism and a master’s degree in writing for screen and television from the University of Southern California. He has served as a guest lecturer at the Temple University Department of Advertising, a panelist at Kean University, and a mentor to students from Bradley University.
Read more about the purpose-driven journey that led Aaron to Taft: A brand new airline faces its biggest challenge