Our Values

We practice what we preach at Taft. Our foundational values express our work and culture: Integrity, Authenticity, Curiosity, Collaboration, Diversity and good old-fashioned Common Sense. They’re not just words. They reflect how we live. Check out the thinking behind our values.

INTEGRITY

Team Taft believes in doing the right thing — for our clients, our employees, and the public at large. We live in a challenging world, and want to make it a better place — something we’ve been doing since 1983. With Team Taft you can depend on this: Ethical counsel and responsible actions, for the greater good. No exceptions.

AUTHENTICITY

Go somewhere else if you want razzle-dazzle jargon or cookie-cutter solutions. Team Taft delivers the real thing. We’re straight shooters who put our imagination, experience, and problem-solving skills to work to help you achieve your goals. Notice the occasional Hawaiian shirt, nose ring, or shaved head? That’s just who we are. At Taft, what you see is what you get.

CURIOSITY

Team Taft listens. We ask questions. Lots of them. We do our homework, big time. We hire instinctively creative people, the kind who are just born curious. They like to figure new things out, and absolutely hate preconceived ideas. That’s how we make sure what’s heard is your voice — not ours.

COLLABORATION

You hear that word a lot. But crafting winning messages and sound strategy truly is a team sport. We don’t dictate. We roll up our sleeves and get to work with you, going that extra mile — or ten. We’ll help you — and learn from you, too. That’s how we get better. Together.

DIVERSITY

What happens when you throw different kinds of people together to work on different kinds of projects? Great ideas of every kind. Team Taft includes folks of many stripes, men and women who’ve experienced life from many different angles. We do more than pay lip service to diversity. We embrace it to be smarter for our clients.

COMMON SENSE

Common sense is, of course, uncommon. But at Team Taft, smart solutions rule. We’re constantly searching for the most universal, most understandable solution that meets people where they are and moves them where they want to go. We’re thinkers, not over-thinkers.

Our Work

Want to know more? We’ve helped clients across the nonprofit, education, healthcare, technology, and a host of other sectors reach the audiences that matter most.