Words Matter

Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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In the Messaging Shootout, Teens Are Beating the NRA

by Jayne O'Connor, Jon Shure on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name

by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.