Communications

Does your message stand on a solid platform?

by Jon Shure on January 11, 2021
A good message platform — just like a sturdy platform in the physical world — gives you a solid place on which to stand. And it puts everyone on your team on the same page, delivering...
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Is it enough to hire diverse employees?

by Connie Ludwin on December 16, 2020
Adding diversity cannot be the sole goal for any company. It must be accompanied by true inclusion and equity — and that takes work. It takes intention and commitment. It also means using our...
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Always say what you are, not what you’re not

by Jon Shure on November 24, 2020
It’s a simple rule, but often not followed by people trying to get their point across in the media.
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Communicating in the wake of an intense election

by Ted Deutsch, Jon Shure on November 4, 2020
These three key principles will help companies or nonprofits decide whether to talk about the election and, if so, how to strike the right chords.
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Don’t shoot the moderator

by Jon Shure on October 8, 2020
As a communications professional who also has covered debates as a reporter and prepped candidates for them, I say give the moderators a break because they have impossible jobs.
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Interview Tips for Communications Jobs

by Taft Comms on September 30, 2020
While there are general best practices to keep in mind for any job interview, we acknowledge that as communicators, we’re paying attention to more than just your resume. These tips will help...
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Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
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Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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Our Work

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