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Communications

Harnessing the energy of employees to protect the planet

by Taft Comms on May 13, 2021
Today, “what’s the Risk of Inaction?” is replacing “what’s the Return on Investment?” in driving companies’ mindset regarding their efforts around environmental sustainability....
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It just takes one person to make a difference

by Connie Ludwin on May 5, 2021
In this extraordinarily challenging time, it’s important to recognize everyday people whose good work shows that everyone can make a difference. What might seem to be a small gesture can have...
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Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’

by Taft Comms on April 27, 2021
On a recent installment of “NJBIZ Conversations,” Taft CEO Ted Deutsch discussed how companies are getting more serious about determining — and widely articulating — a purpose beyond the...
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The perfect pivot: Staying relevant and sustainable during changing times

by Jordan Mehan on March 17, 2021
Over the past year, we helped clients pivot their communications efforts to meet the devastation and dangers of a pandemic.
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Putting the ‘power of the pause’ to work for you

by Jon Shure on February 24, 2021
Used in the right places and at the proper cadence, the Power of the Pause is a useful addition to a speaker’s toolkit.
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Does your message stand on a solid platform?

by Jon Shure on January 11, 2021
A good message platform — just like a sturdy platform in the physical world — gives you a solid place on which to stand. And it puts everyone on your team on the same page, delivering...
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Hiring for diversity in the workplace – is it enough?

by Connie Ludwin on December 16, 2020
Adding diversity cannot be the sole goal for any company. It must be accompanied by true inclusion and equity — and that takes work. It takes intention and commitment. It also means using our...
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Always say what you are, not what you’re not

by Jon Shure on November 24, 2020
It’s a simple rule, but often not followed by people trying to get their point across in the media.
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Communicating in the wake of an intense election

by Ted Deutsch, Jon Shure on November 4, 2020
These three key principles will help companies or nonprofits decide whether to talk about the election and, if so, how to strike the right chords.
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Don’t shoot the moderator

by Jon Shure on October 8, 2020
As a communications professional who also has covered debates as a reporter and prepped candidates for them, I say give the moderators a break because they have impossible jobs.
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.