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Communications

The value of purposeful crisis communications

The value of purposeful crisis communications

by Nicole Kirgan on October 31, 2023
Developing a crisis communications strategy before chaos ensues helps leaders establish response protocols so communication can flow as rapidly as possible.
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5 tips to help small communications departments succeed

5 tips to help small communications departments succeed

by Aaron Brown on March 13, 2023
Strategic communications for nonprofits is familiar territory for Taft. In collaborating with organizations both large and small, we’ve learned lessons that can help smaller departments punch...
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Taft spotlight on social impact

Taft spotlight on social impact

by Taft Comms on September 30, 2021
Learn more about Connie Ludwin, Taft’s lead for our social impact work through a quick Q&A. With a lifelong commitment to mission-based organizations, she's well positioned to help our public...
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How to choose the right PR firm for your needs: 10 tips

How to choose the right PR firm for your needs: 10 tips

by Jon Shure on August 11, 2021
When choosing a strategic communications firm to help get your story told you need to ask a lot of questions — including of yourself — and do everything you can to get to know your potential...
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The art of active listening: The what, why, and steps you can take

The art of active listening: The what, why, and steps you can take

by Sheila Cort on July 20, 2021
Active listening helps to create engagement, establish trust, show concern, gain understanding, reduce conflict, and improve performance. These nine tips will help.
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Harnessing the energy of employees to protect the planet

Harnessing the energy of employees to protect the planet

by Taft Comms on May 13, 2021
Today, “what’s the Risk of Inaction?” is replacing “what’s the Return on Investment?” in driving companies’ mindset regarding their efforts around environmental sustainability....
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It just takes one person to make a difference

It just takes one person to make a difference

by Connie Ludwin on May 5, 2021
In this extraordinarily challenging time, it’s important to recognize everyday people whose good work shows that everyone can make a difference. What might seem to be a small gesture can have...
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Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’

Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’

by Taft Comms on April 27, 2021
On a recent installment of “NJBIZ Conversations,” Taft CEO Ted Deutsch discussed how companies are getting more serious about determining — and widely articulating — a purpose beyond the...
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The perfect pivot: Staying relevant and sustainable during changing times

The perfect pivot: Staying relevant and sustainable during changing times

by Jordan Mehan on March 17, 2021
Over the past year, we helped clients pivot their communications efforts to meet the devastation and dangers of a pandemic.
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Putting the ‘power of the pause’ to work for you

Putting the ‘power of the pause’ to work for you

by Jon Shure on February 24, 2021
Used in the right places and at the proper cadence, the Power of the Pause is a useful addition to a speaker’s toolkit.
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.