Communications

Tools to Navigate the ‘Constant Conversation’

by Sheila Cort on February 14, 2019
How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues?...
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Public Speaking: It’s All About the Audience

by Jayne O'Connor on January 28, 2019
As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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5 Tips to Guide Your Communications

by Pete Taft on January 11, 2019
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 
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Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver...
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5 Tips for a Successful Internship

by Taft Comms on August 14, 2018
Now that you’ve secured your internship, make it count. Rachel Pastor shares the most important things she learned during her internship at Taft, and five tips to help you have a successful...
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The Golden (Retriever) Rule for Clear Communication

by Pete Taft on July 25, 2018
Jargon has its place in technical and trade contexts, but when talking to someone outside your field, speaking clearly and understandably is paramount.
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ISPOR Unveils Award-Winning Brand Refresh

by Audrey Wallendal on May 14, 2018
Taft created new branding, updated messaging and a variety of new communications tools to better reflect the continuing evolution of health economics and outcomes research, as well as ISPOR’s...
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10 Tips to Manage Conference Calls, WebEx Meetings

by Sheila Cort on April 19, 2018
We’ve all been on conference calls or WebEx meetings where participants are speaking over one another, questions and comments lead to off-topic conversations or that run over the allotted...
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In the Messaging Shootout, Teens Are Beating the NRA

by Jayne O'Connor, Jon Shure on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name

by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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