Whether you’re a candidate, political party, business, nonprofit organization, or an individual, effective communication is the cornerstone of a healthy democracy that can influence ballot box decisions and have lasting policy implications for everyone.
Corporate executives should always bear in mind that companies are part of a larger society — not isolated from issues voters care about, such as climate, immigration, and public health. While some leaders might decide it’s best to stay neutral or silent on major political and social issues, strategic communication can be a powerful tool to cut through divisive noise and inform audiences about how your organization will remain accountable to and uphold its mission and values, regardless of election outcomes.
Plan for any scenario with employees in mind
Changes in presidential administrations bring shifts in how federal and state resources are directed to support companies and organizations. That’s true at state and local levels, too; New Jersey and Virginia are the only states with gubernatorial races in 2025, and local seats are up for election nationwide. Internal scenario planning helps organizations evaluate implications of election results on current organizational strategies, including communications and messaging approaches, to assess what’s within your control to adjust if necessary.
Perhaps your government relations approaches shift, depending on leadership changes and issues that newly elected policymakers prioritize. Are those aligned or counter to your mission? Enhance preparedness and resiliency with discipline and intention by identifying which organizational goals are most urgent and impactful and determining if any communication tactics should evolve with new incoming political leadership.
Read more: Taft CEO Ted Deutsch shares five guiding principles on communicating in the lead up to a divisive election
Remember to ensure your own employees feel supported by establishing and promoting guidance for respectful communication to promote a safe, inclusive working environment. Consider hosting voluntary forums welcoming diverse opinions and perspectives so employees feel heard and valued. It isn’t easy avoiding controversy when it comes to politics, but discussions should center on collaboration and mutual understanding of how people feel to find common ground. Encourage active listening to opposing views without interruption to foster a culture of respectful discourse that humanizes perspectives and deconstructs “us vs. them” mindsets.
Build trust through facts
Be a source of knowledge and truth. In an era of information overload and blatant disinformation, organizations’ responsibility to transparently communicate is more critical than ever. Effective communications often means setting the record straight so accurate information helps maintain the integrity of the electoral process and inspire informed decision-making. Affirming to employees, customers, and stakeholders that your commitment remains on your mission-driven priorities goes a long way in building credibility and trust.
When people feel educated and empowered with credible and reliable information, they are more likely to engage in the democratic process: voting, volunteering, or advocating for issues they care about. As Election Day approaches, voter registration is breaking records. One way to demonstrate responsible leadership is encouraging civic engagement among employees without bias.
Stay true to your purpose
Authentically staying true to your organization’s purpose amid election campaigns is essential to stay adaptable while holding firm to your organization’s core beliefs. Integrity and values are your guiding lights to avoid getting sidetracked or distracted by negative rhetoric and sensational headlines. Continue sharing and advocating for your organization’s goals to foster ongoing dialogue that sustains trust.
As we navigate the complexities and unpredictability of modern elections, remember the bigger picture: Elections are milestones, not endpoints. Issues persist beyond election cycles. Moments of change can be opportunities to think differently, embrace challenges, and assess whether strategies should be refined to better align with your purpose.
Purpose-driven communication helps empower people and communities to enhance democratic participation and ultimately leads to better governance. Amid a heated presidential race, consider how you can communicate in ways that unite — rather than divide — people around your everlasting mission.
Learn how Taft Communications is helping clients worldwide realize the power of their purpose.