News & Blog
Fundraisers, Does Your ‘Ask’ Sell Your Work Short?
Fundraisers, Does Your ‘Ask’ Sell Your Work Short?
by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The art of the pitch – how to pitch to journalists
The art of the pitch – how to pitch to journalists
by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image
What’s in a Name Fuels Image
by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy, Practices Starts With Community Conversations
Better NJ Health Policy, Practices Starts With Community Conversations
by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to...
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Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work
Statewide Survey of Employees Show Women Less Likely Than Men to Feel Both Genders Are Treated Equally at Work
by Taft Comms on September 18, 2019
“Our fourth consecutive New Jersey State of Diversity survey makes clear that the perceptions of men and women differ on important measures of equality. Our polling aims to raise awareness...
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Debating the Significance of Presidential Debates
Debating the Significance of Presidential Debates
by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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3 Tips for Vetting a Media List
3 Tips for Vetting a Media List
by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal...
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New Jersey State of Diversity® 2019
New Jersey State of Diversity® 2019
by Taft Comms on July 23, 2019
Offensive comments in the workplace — including those about gender, race, sexual orientation, and religion — are down in New Jersey since 2017, according to the fourth annual New Jersey...
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Into the Great Wide Open: From College to the Working World
Into the Great Wide Open: From College to the Working World
by Julia Masse on June 20, 2019
Senior Account Coordinator Julia Masses shares what college prepared her for and what she had to learn through real-life work experiences.
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10 Things We Learned as Actors That Can Strengthen Your Communications
10 Things We Learned as Actors That Can Strengthen Your Communications
by Sheila Cort, John Ellis on May 22, 2019
It probably won’t surprise you, but several of us who coach here at Taft ClearPoint began our professional lives as actors. These 10 lessons we learned on stage can be used every day, no...
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