What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common?
They’re all essential pieces needed to build a Culture of Health, where everyone has a fair and just opportunity to live a healthier life. A new report from the Robert Wood Johnson Foundation makes it clear that good health depends on much more than medical factors.
Since 2013, Taft has helped RWJF — the nation’s largest healthcare philanthropy — promote its efforts to build a culture of health in its — and our — home state. We help many organizations receiving grants from the foundation tell their compelling stories about grassroots work and community engagement, whether to local audiences or statewide media.
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RWJF looks to Taft’s New Jersey roots and strategic communications counsel to engage people from all walks of life in activities to make our mutual home state a healthier place to live, learn, work, and play.
These roots dug especially deep last April, when the foundation released its inaugural report outlining 13 evidence-based, equity-promoting state policy actions that would improve health and well-being in the Garden State.
Taft organized a series of community conversations around the state, where nearly 300 residents, business leaders, nonprofit organizers, educators, and faith leaders provided the insight needed to help make sure the report reflected diverse opinions — as effective policies must reflect the needs and priorities of every community they touch.
To call wide attention to the report, Taft used its knowledge of the New Jersey media market to help place billboard advertisements on major highways and transit stations across the state, as well as secure coverage from major statewide media outlets.
Below, watch an interview with RWJF Senior Policy Officer Giridhar Mallya on NJTV.
Additionally, Taft has worked with RWJF to deepen stakeholder and public understanding of health equity through other broad communications support, including a series of webinars designed to help New Jersey partners and grantees connect, collaborate, and share emerging ideas and best practices for addressing these factors and working together to build a Culture of Health.
By working with RWJF to break down barriers to good health and educate our home state about how it can be a healthier place for everyone, Taft is proud to deliver on our firm’s goal to achieve meaningful change in the workplace and the world.
Contact us for help in engaging your target audience or telling your story.