News & Blog

Public Speaking: It’s All About the Audience

by Jayne O'Connor on January 28, 2019
As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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5 Tips to Guide Your Communications

by Pete Taft on January 11, 2019
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 
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Tracking Traffic: Why You Should Use UTM Codes

by Jesseka Kadylak on December 20, 2018
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

by Taft Comms on December 2, 2018
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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Taft Co-Founder Shares Leadership Lessons With Steve Adubato

by Taft Comms on November 27, 2018
Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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5 Tips for Creating Videos for Social Media

by Jesseka Kadylak on November 14, 2018
Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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Reflecting on Taft’s 35 Years in Communications

by Taft Comms on November 6, 2018
After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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Communication Traits of Great Leaders

by Ted Deutsch on October 18, 2018
It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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In the News: Taft Poll Shows NJ Sexual Harassment Incidents ‘Stayed About the Same’ Despite #MeToo Movement

by Taft Comms on October 4, 2018
How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
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