News & Blog

June 20, 2018

To Be a Leader, Just Act Like One

It’s not your personality or your title that makes you a leader. It’s the choices that you make. And the idea that leadership itself is a choice means it’s a set of behaviors that we can learn,...
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May 14, 2018

ISPOR Unveils Award-Winning Brand Refresh

Taft created new branding, updated messaging and a variety of new communications tools to better reflect the continuing evolution of health economics and outcomes research, as well as ISPOR’s...
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April 19, 2018

10 Tips to Manage Conference Calls, WebEx Meetings

We’ve all been on conference calls or WebEx meetings where participants are speaking over one another, questions and comments lead to off-topic conversations or that run over the allotted time. You...
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March 29, 2018

Who Needs a Communications Coach?

Communications is an art, but it’s backed by scientific research on tone, inflection, body language, and so much more. And, because it is an art, practice is what gets you from good to great.
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March 6, 2018

In the Messaging Shootout, Teens Are Beating the NRA

For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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February 20, 2018

There’s a Lot in a Name

Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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January 25, 2018

The More Things Change: Timeless Advice for Governor Murphy’s Spokespeople

With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press secretaries...
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January 5, 2018

Remembering a Leader of Principle: Gov. Brendan Byrne

Sometimes, the person meets the moment, and the country, or a state, leaps ahead. The New Jersey we love hasn’t always been in step with the times. For years, the Garden State lived far below its...
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December 7, 2017

Fund for New Jersey Offers Policy Guidance for New Governor and Legislature

With the State of New Jersey facing major challenges, and the certainty of a new Governor for the first time in eight years, one of the state’s leading philanthropies decided it was time to take...
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November 20, 2017

How HEOR Can Claim the Spotlight

Health economics and outcomes research (HEOR) is more important than ever. Learn why HEOR teams need an internal communications plan.
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