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News & Blog

How conversation can combat racism

by Caitlin Chase on June 4, 2021
Why is it so hard to have a conversation about racism in America and its impact on the racial disparities faced by our society today? This is the question the founders of A Long Talk About The...
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One year after George Floyd’s murder, we can’t lose our focus

by Ted Deutsch on May 25, 2021
This year we find ourselves marking many “one year since” milestones from 2020. In many ways the most jarring week of 2020 was when the world witnessed, mourned, and responded to the murder...
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Taft Communications promotes Sheila Cort to senior director

by Taft Comms on May 24, 2021
Veteran communications coach and corporate communications counselor Sheila Cort has been promoted to senior director.
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Harnessing the energy of employees to protect the planet

by Taft Comms on May 13, 2021
Today, “what’s the Risk of Inaction?” is replacing “what’s the Return on Investment?” in driving companies’ mindset regarding their efforts around environmental sustainability....
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It just takes one person to make a difference

by Connie Ludwin on May 5, 2021
In this extraordinarily challenging time, it’s important to recognize everyday people whose good work shows that everyone can make a difference. What might seem to be a small gesture can have...
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Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’

by Taft Comms on April 27, 2021
On a recent installment of “NJBIZ Conversations,” Taft CEO Ted Deutsch discussed how companies are getting more serious about determining — and widely articulating — a purpose beyond the...
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Purpose profile: Generations of storytellers

by Kylie Nixholm on April 23, 2021
At Taft, I'm able to tell clients' stories every day and hear the diverse background stories of my colleagues. Listening to and telling stories that are compelling, authentic and written for the...
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Our statement on the guilty verdict in the trial of Derek Chauvin

by Taft Comms on April 20, 2021
Today’s verdict in the trial of Derek Chauvin is an encouraging step in the effort to promote accountability and justice, particularly as it relates to excessive policing. We as a nation...
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Connecting with patients in the virtual world

by Jayne O'Connor on April 14, 2021
Healthcare providers must communicate in ways that strike the right balance between promoting innovative telehealth technologies and the personal patient experience.
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If your business doesn’t have a sustainability culture, it should

by Jon Shure on April 8, 2021
Suppose you saw these findings from a global study of more than 3,700 students… 44 percent say they would accept a lower salary to work for a company with better environmental...
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