News & Blog

Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

by Taft Comms on December 2, 2018
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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Taft Co-Founder Shares Leadership Lessons With Steve Adubato

by Taft Comms on November 27, 2018
Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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5 Tips for Creating Videos for Social Media

by Jesseka Kadylak on November 14, 2018
Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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Reflecting on Taft’s 35 Years in Communications

by Taft Comms on November 6, 2018
After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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Communication Traits of Great Leaders

by Ted Deutsch on October 18, 2018
It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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In the News: Taft Poll Shows NJ Sexual Harassment Incidents ‘Stayed About the Same’ Despite #MeToo Movement

by Taft Comms on October 4, 2018
How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
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Pete Taft Honored With NJBIZ ICON Award

by Taft Comms on August 22, 2018
NJBIZ will recognize Pete Taft's leadership in business and the community by naming him an ICON Award winner, an honor the publication grants to business leaders over the age of 60 who have helped...
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5 Tips for a Successful Internship

by Taft Comms on August 14, 2018
Now that you’ve secured your internship, make it count. Rachel Pastor shares the most important things she learned during her internship at Taft, and five tips to help you have a successful...
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The Golden (Retriever) Rule for Clear Communication

by Pete Taft on July 25, 2018
Jargon has its place in technical and trade contexts, but when talking to someone outside your field, speaking clearly and understandably is paramount.
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