News & Blog

Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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Better NJ Health Policy and Practices Starts With Community Conversations

by Audrey Wallendal on September 30, 2019
What do finding a good job with fair pay, having quality schools where you live, an affordable place to live, and a safe neighborhood have in common? They’re all essential pieces needed to build a...
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Debating the Significance of Presidential Debates

by Jon Shure on August 15, 2019
With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the...
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3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal for...
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Into the Great Wide Open: From College to the Working World

by Julia Masse on June 20, 2019
Senior Account Coordinator Julia Masses shares what college prepared her for and what she had to learn through real-life work experiences.
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10 Things We Learned as Actors That Can Strengthen Your Communications

by Taft Comms on May 22, 2019
It probably won’t surprise you, but several of us who coach here at Taft ClearPoint began our professional lives as actors. These 10 lessons we learned on stage can be used every day, no matter...
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10 Simple Ways to Improve Your Meetings

by Pete Taft on March 28, 2019
Running a crisp, clear meeting is the sign of a good leader. Want to improve the way you handle meetings? These tips will help.
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Tools to Navigate the ‘Constant Conversation’

by Sheila Cort on February 14, 2019
How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues? These...
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