News & Blog

Pete Taft Honored With NJBIZ ICON Award

by Taft Comms on August 22, 2018
NJBIZ will recognize Pete Taft's leadership in business and the community by naming him an ICON Award winner, an honor the publication grants to business leaders over the age of 60 who have helped...
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5 Tips for a Successful Internship

by Taft Comms on August 14, 2018
Now that you’ve secured your internship, make it count. Rachel Pastor shares the most important things she learned during her internship at Taft, and five tips to help you have a successful...
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The Golden (Retriever) Rule for Clear Communication

by Pete Taft on July 25, 2018
Jargon has its place in technical and trade contexts, but when talking to someone outside your field, speaking clearly and understandably is paramount.
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Taft Does Its Part to Save the World (One Reusable Mug at a Time)

by Taft Comms on June 27, 2018
Most businesses are concerned with keeping clients happy and making the green. Here at Taft, we are just as focused on keeping it green, and our efforts to make Taft a more environmentally-friendly...
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To Be a Leader, Just Act Like One

by Ted Deutsch on June 20, 2018
It’s not your personality or your title that makes you a leader. It’s the choices that you make. And the idea that leadership itself is a choice means it’s a set of behaviors that we can learn,...
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ISPOR Unveils Award-Winning Brand Refresh

by Audrey Wallendal on May 14, 2018
Taft created new branding, updated messaging and a variety of new communications tools to better reflect the continuing evolution of health economics and outcomes research, as well as ISPOR’s...
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10 Tips to Manage Conference Calls, WebEx Meetings

by Sheila Cort on April 19, 2018
We’ve all been on conference calls or WebEx meetings where participants are speaking over one another, questions and comments lead to off-topic conversations or that run over the allotted time. You...
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Who Needs a Communications Coach?

by Sheila Cort on March 29, 2018
Communications is an art, but it’s backed by scientific research on tone, inflection, body language, and so much more. And, because it is an art, practice is what gets you from good to great.
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In the Messaging Shootout, Teens Are Beating the NRA

by Taft Comms on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name

by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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