News & Blog
Harnessing the energy of employees to protect the planet
Harnessing the energy of employees to protect the planet
by Taft Comms on May 13, 2021
Today, “what’s the Risk of Inaction?” is replacing “what’s the Return on Investment?” in driving companies’ mindset regarding their efforts around environmental sustainability....
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It just takes one person to make a difference
It just takes one person to make a difference
by Connie Ludwin on May 5, 2021
In this extraordinarily challenging time, it’s important to recognize everyday people whose good work shows that everyone can make a difference. What might seem to be a small gesture can have...
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Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’
Taft’s Ted Deutsch talks corporate social responsibility on ‘NJBIZ Conversations’
by Taft Comms on April 27, 2021
On a recent installment of “NJBIZ Conversations,” Taft CEO Ted Deutsch discussed how companies are getting more serious about determining — and widely articulating — a purpose beyond the...
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Purpose profile: Generations of storytellers
Purpose profile: Generations of storytellers
by Kylie Nixholm on April 23, 2021
At Taft, I'm able to tell clients' stories every day and hear the diverse background stories of my colleagues. Listening to and telling stories that are compelling, authentic and written for the...
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Our statement on the guilty verdict in the trial of Derek Chauvin
Our statement on the guilty verdict in the trial of Derek Chauvin
by Taft Comms on April 20, 2021
Today’s verdict in the trial of Derek Chauvin is an encouraging step in the effort to promote accountability and justice, particularly as it relates to excessive policing. We as a nation...
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Connecting with patients in the virtual world
Connecting with patients in the virtual world
by Jayne O'Connor on April 14, 2021
Healthcare providers must communicate in ways that strike the right balance between promoting innovative telehealth technologies and the personal patient experience.
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If your business doesn’t have a sustainability culture, it should
If your business doesn’t have a sustainability culture, it should
by Jon Shure on April 8, 2021
Suppose you saw these findings from a global study of more than 3,700 students… 44 percent say they would accept a lower salary to work for a company with better environmental...
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Taft names Ted Deutsch CEO
Taft names Ted Deutsch CEO
by Taft Comms on March 24, 2021
The announcement of Ted Deutsch as CEO of Taft Communications marks a significant milestone in succession for co-founders Mara Connolly and Pete Taft.
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The perfect pivot: Staying relevant and sustainable during changing times
The perfect pivot: Staying relevant and sustainable during changing times
by Jordan Mehan on March 17, 2021
Over the past year, we helped clients pivot their communications efforts to meet the devastation and dangers of a pandemic.
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Putting the ‘power of the pause’ to work for you
Putting the ‘power of the pause’ to work for you
by Jon Shure on February 24, 2021
Used in the right places and at the proper cadence, the Power of the Pause is a useful addition to a speaker’s toolkit.
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