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News & Blog

Taft spotlight on diversity, equity and inclusion

Taft spotlight on diversity, equity and inclusion

by Taft Comms on November 30, 2021
Learn more about Sheila Cort, Taft's lead for our DEI work, through a quick Q&A. She helps clients push through discomfort to have the tough conversations that will make stronger and more...
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What we’ve learned from pitching during a pandemic

What we’ve learned from pitching during a pandemic

by Meghan Bianco on October 26, 2021
With an ever-evolving media landscape, PR professionals must be buttoned up in our approach to land a hit. In addition to tapping into new resources, these five tips will help those new to...
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Taft spotlight on social impact

Taft spotlight on social impact

by Taft Comms on September 30, 2021
Learn more about Connie Ludwin, Taft’s lead for our social impact work through a quick Q&A. With a lifelong commitment to mission-based organizations, she's well positioned to help our public...
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Taft spotlight on sustainability

Taft spotlight on sustainability

by Taft Comms on September 9, 2021
Learn more about Taft's leader for our sustainability communications work through a quick Q&A with Jayne O'Connor. Experience, dedication — and early days down the Shore — all contribute to...
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Purpose profile: Finding my motivation

Purpose profile: Finding my motivation

by David Ferraro on August 18, 2021
The opportunity to fulfill my creativity and also be purpose-driven has made each day interesting, exciting, and meaningful in every way.
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How to choose the right PR firm for your needs: 10 tips

How to choose the right PR firm for your needs: 10 tips

by Jon Shure on August 11, 2021
When choosing a strategic communications firm to help get your story told you need to ask a lot of questions — including of yourself — and do everything you can to get to know your potential...
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Purpose profile: The sign that led to my communications career

Purpose profile: The sign that led to my communications career

by Lydia Blandon on August 4, 2021
By spending time alongside someone who is deaf, a seed was planted inside of me, one that made communication my life’s work.
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Transparency + Engagement = Accountability: Walking the talk on DEI

Transparency + Engagement = Accountability: Walking the talk on DEI

by Connie Ludwin on July 28, 2021
In 2021, Taft, like many organizations, expanded and formalized our own DEI efforts to practice what we preach. We created a justice, equity, diversity, and inclusion (or JEDI) action plan and a...
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The art of active listening: The what, why, and steps you can take

The art of active listening: The what, why, and steps you can take

by Sheila Cort on July 20, 2021
Active listening helps to create engagement, establish trust, show concern, gain understanding, reduce conflict, and improve performance. These nine tips will help.
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Purpose profile: Switching gears with intention

Purpose profile: Switching gears with intention

by Caitlin Chase on July 8, 2021
Through my work with clients in clean energy, healthcare, and social justice, I’m able to tap into my personal passion for the work while advancing meaningful missions and impact.
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