Media Relations & PR
3 Tips for Vetting a Media List
3 Tips for Vetting a Media List
by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal...
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Use ‘No Comment’ Response Sparingly
Use ‘No Comment’ Response Sparingly
by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver...
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The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople
The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople
by Jayne O'Connor, Jon Shure on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press...
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