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Media Relations & PR

3 Tips for Vetting a Media List

3 Tips for Vetting a Media List

by Meghan Bianco on August 5, 2019
A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal...
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Use ‘No Comment’ Response Sparingly

Use ‘No Comment’ Response Sparingly

by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver...
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The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople

The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople

by Jayne O'Connor, Jon Shure on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press...
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