NJ workers want employers to promote racial equity, survey shows

Seventy-four percent of NJ workers very strongly believe their employers should play a role in promoting racial equity, according to Taft's fifth annual State of Diversity survey.

Now is the time for purpose

Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.

More authentic, more effective

These days, the world expects more from both businesses and nonprofits. To stay viable and grow, organizations must communicate not just what they do, but also what they stand for.

For more than 35 years, Taft has helped our clients build value by building strong messaging foundations rooted in their core truths. We help our clients define their purpose, demonstrate its benefit, and expand its impact.

Focus areas

To speak with conviction, you need the right expertise. We specialize in areas where we bring both true passion and decades of frontline, first-hand experience:

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

NJ workers want employers to promote racial equity, survey shows

New Jerseyans, as a whole, very strongly believe their employers should play a role in promoting racial equity, with 74% saying yes and only 19% saying no, according to the fifth annual New Jersey State of Diversity Survey, commissioned by Taft Communications and NJBIA.

Taft CEO discusses leadership in time of COVID-19

Pete Taft discusses leadership in the time of COVID-19 on Steve Adubato's Lessons in Leadership with co-host Mary Gamba.

Purpose profile: Finding the words to shape the debate

There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important issues.

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