Communications that
  persuade. move. sing. engage. inspire...
...audiences to action.

 Inspiring your audiences
to action

At Taft, we change hearts and minds — whether in the marketplace, the media, the public forum or the board room.

Debating the Significance of Presidential Debates

With cable TV and the Internet, it’s never been easier to get the take of “experts” after a presidential debate. But it’s important for us to watch the debates ourselves, and look beyond the moments of drama that dominate news coverage.

Services

OUR WORK IS OUR PASSION

Since 1983, Taft has driven business and brand value by creating customized, strategic communications to enhance client success. We’re passionate about what we do: Stimulate discussion, facilitate solutions, forge copy, design visuals, and guide leaders.

Our work builds reputations, creates brands, calms crises, transforms leadership, turns around businesses, informs the public, wins elections, influences legislation, promotes services, sells products, and makes the world a healthier, safer place.

OUR CLIENTS, OUR PARTNERS

We’re grateful to our clients — our partners, really — who have trusted us to move their messages forward. Historically, our work has spanned hundreds of companies and causes, and has focused on one goal: Inspiring their audiences to action. Today, our work focuses on four sectors:

Here’s our COMPREHENSIVE CLIENT LIST — past and present.

THE GARDEN STATE

NEW JERSEY IS OUR HOME. THE WORLD IS OUR STAGE.

What do Meryl Streep, Queen Latifah, Bruce Springsteen, and Taft have in common?

New Jersey? Yeah. New Jersey.

People from New Jersey get to the point. They speak up — and back up what they say. New Jerseyans aren’t shy. Neither are we. We’re curious. We ask questions. We cut through the noise. And we rely on that rare commodity, common sense. Which helps you get your story told — locally, regionally, and globally. We’re proud of our roots. And we’re proud of being one of the most respected and influential communications firms in the Garden State.

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

Debating the Significance of Presidential Debates

With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the 20-plus contestants. I can’t help but think about the meaning of such performances — or lack thereof — over the several decades I’ve been observing these rituals.

3 Tips for Vetting a Media List

A well-crafted catalog of up-to-date contact information is the foundation for building healthy relationships with reporters and obtaining media coverage for your client — the ultimate goal for those of us in this business. While it may seem like a daunting task, creating a well-researched and current media list makes pitching newsrooms and editors a seamless process that sets you up for greater success.

New Jersey State of Diversity

Offensive comments in the workplace — including those about gender, race, sexual orientation, and religion — are down in New Jersey since 2017, according to the fourth annual New Jersey State of Diversity Survey, commissioned by Taft Communications and the New Jersey Business & Industry Association.

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