Communications that
  persuade. move. sing. engage. inspire...
...audiences to action.

 Inspiring your audiences
to action

At Taft, we change hearts and minds — whether in the marketplace, the media, the public forum or the board room.

5 Tips to Guide Your Communications

What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 

OUR CLIENTS, OUR PARTNERS

We’re grateful to our clients — our partners, really — who have trusted us to move their messages forward. Historically, our work has spanned hundreds of companies and causes, and has focused on one goal: Inspiring their audiences to action. Today, our work focuses on four sectors:

Here’s our COMPREHENSIVE CLIENT LIST — past and present.

OUR WORK IS OUR PASSION

Since 1983, Taft has driven business and brand value by creating customized, strategic communications to enhance client success. We’re passionate about what we do: Stimulate discussion, facilitate solutions, forge copy, design visuals, and guide leaders.

Our work builds reputations, creates brands, calms crises, transforms leadership, turns around businesses, informs the public, wins elections, influences legislation, promotes services, sells products, and makes the world a healthier, safer place.

Services

THE GARDEN STATE

NEW JERSEY IS OUR HOME. THE WORLD IS OUR STAGE.

What do Meryl Streep, Queen Latifah, Bruce Springsteen, and Taft have in common?

New Jersey? Yeah. New Jersey.

People from New Jersey get to the point. They speak up — and back up what they say. New Jerseyans aren’t shy. Neither are we. We’re curious. We ask questions. We cut through the noise. And we rely on that rare commodity, common sense. Which helps you get your story told — locally, regionally, and globally. We’re proud of our roots. And we’re proud of being one of the most respected and influential communications firms in the Garden State.

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

5 Tips to Guide Your Communications

What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 

Tracking Traffic: Why You Should Use UTM Codes

UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on those results.

Use ‘No Comment’ Response Sparingly

Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories and serve as a trusted source of information. Organizations that are being honest with themselves and their customers should embrace all fair queries, not avoid them.

Ready to Start?