How To Pitch and Prepare for a Remote TV Interview

Even as people start to transition back to the office, many newsrooms will continue with virtual interviews, and this guidance will help ensure the interview is a success.

A Statement on Racial Injustice

Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.

More authentic, more effective

These days, the world expects more from both businesses and nonprofits. To stay viable and grow, organizations must communicate not just what they do, but also what they stand for.

For more than 35 years, Taft has helped our clients build value by building strong messaging foundations rooted in their core truths. We help our clients define their core purpose, demonstrate is benefit, and expand its impact.

Focus areas

To speak with conviction, you need the right expertise. We specialize in areas where we bring both true passion and decades of frontline, first-hand experience:

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

How To Pitch and Prepare for a Remote TV Interview

Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their time on the “little screen.” Keep these four things in mind as you pitch and prepare your clients for a remote TV interview.

A Statement on Racial Injustice

Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.

Giving That ‘Locker Room Speech’ During a Crisis

How do you deliver tough news while also being a supporter and counselor? If you break it down into a few parts, you can do it and do it well.

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