Communicating in the wake of an intense election

These three key principles will help companies or nonprofits decide whether to talk about the election and, if so, how to strike the right chords.

Now is the time for purpose

Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.

More authentic, more effective

These days, the world expects more from both businesses and nonprofits. To stay viable and grow, organizations must communicate not just what they do, but also what they stand for.

For more than 35 years, Taft has helped our clients build value by building strong messaging foundations rooted in their core truths. We help our clients define their purpose, demonstrate its benefit, and expand its impact.

Focus areas

To speak with conviction, you need the right expertise. We specialize in areas where we bring both true passion and decades of frontline, first-hand experience:

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

Always say what you are, not what you’re not

It’s a simple rule, but often not followed by people trying to get their point across in the media.

Purpose profile: When media and motherhood mix

At a time when you can’t seem to ignore bad news, I’m even more motivated to share stories that are uplifting, inspiring and motivating to help every person in our community and beyond.

Communicating in the wake of an intense election

These three key principles will help companies or nonprofits decide whether to talk about the election and, if so, how to strike the right chords.

Ready to Start?