Is it enough to hire diverse employees?

Adding diversity cannot be the sole goal for a company. It must be accompanied by true inclusion and equity, which takes work. It takes intention, commitment, & communicating that “DEI” isn't just an acronym but a lived value.
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Now is the time for purpose

Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.

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More authentic, more effective

These days, the world expects more from both businesses and nonprofits. To stay viable and grow, organizations must communicate not just what they do, but also what they stand for.

For more than 35 years, Taft has helped our clients build value by building strong messaging foundations rooted in their core truths. We help our clients define their purpose, demonstrate its benefit, and expand its impact.

See Our Work

ReThink Energy NJ

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Global Biopharmaceutical Company

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NFI

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Focus areas

To speak with conviction, you need the right expertise. We specialize in areas where we bring both true passion and decades of frontline, first-hand experience:

SUSTAINABILITY

HEALTH

CORPORATE SOCIAL
RESPONSIBILITY

Diversity, Equity & Inclusion

Employee Experience

News

There’s a lot of noise in the world.
Here is some news that cuts through it.

Does your message stand on a solid platform?

A good message platform — just like a sturdy platform in the physical world — gives you a solid place on which to stand. And it puts everyone on your team on the same page, delivering messages that are not only persuasive, but also consistent.

Is it enough to hire diverse employees?

Adding diversity cannot be the sole goal for any company. It must be accompanied by true inclusion and equity — and that takes work. It takes intention and commitment. It also means using our core skill — communications — to make clear to our teams that “DEI” is not just an acronym but a lived value.

Always say what you are, not what you’re not

It’s a simple rule, but often not followed by people trying to get their point across in the media.

Ready to Start?