Be concise, compelling, and authentic. Communicate on an emotional level, while staying true to the core strategic pillars of the message. In all of our creative work, Taft boils down what we want to say into something that is both meaningful and memorable, and we choose the visual style that will be most effective for the story we’re telling. Our work reflects the focus areas that we’re most passionate about: corporate purpose and responsibility, DEI, employee engagement, health, social impact, and sustainability.
