From yard signs to the state house floor, Taft created an all-out communications assault to galvanize public opinion against unneeded fossil fuel infrastructure and steer New Jersey toward a clean, renewable energy future. Deploying op-eds, ads, social media, letters to the editor, videos, press conferences, and (in at least one instance) a horse, Taft’s communications strategy built a clean energy movement across New Jersey that stirred residents, awakened legislators, resonated on Wall Street, and reached all the way to the United States Supreme Court.
