GOALKnown nationwide for its grant-making, the Robert Wood Johnson Foundation (RWJF) wanted to promote its Culture of Health initiative and deepen stakeholder and public understanding about its work in its home state New Jersey.
Since 2013, Taft has provided RWJF with broad communications support, including op-ed composition and placement, speechwriting, video production, grant recipient story development, social media strategy and execution (including a contest), and media coverage for key announcements and events.
Taft also orchestrated Culture of Health forums across New Jersey, where mayors, school board members, clergy, citizens, and even a MacArthur “Genius” Award winner shared perspectives on making New Jersey a healthier place.
THE RESULT
Coordinated five Culture of Health Forums with an average attendance of 100+ local, regional and state thought leaders
Orchestrated media events for and secured coverage of annual County Health Rankings and Roadmaps report from WHYY, The Star-Ledger/NJ Advance Media, NJ Spotlight, NJTV and more
Supported release of Trenton Health Life Expectancy Map by leading reporters from NJ Spotlight, The Times of Trenton and NJTV on a tour of grant recipients’ programs
Produced two videos, one highlighting support of the NY/NJ Super Bowl Host Committee’s Snowflake Youth Foundation and another showcasing grantmaking in New Jersey
Grew New Jersey’s presence on RWJF’s national LinkedIn Leadership Network
THE TESTIMONIAL
“Since working with Taft for several years, I continue to be impressed with how thoughtful, creative, and strategic they are in our relationship and projects. Taft’s level of proactivity and caring approach makes them an extremely valuable member of our team and an extension of our organization.”
—Brent Thompson, senior communications officer, Robert Wood Johnson Foundation
