If your business doesn’t have a sustainability culture, it should

Suppose you saw these findings from a global study of more than 3,700 students… 44 percent say they would accept a lower salary to work for a company with better environmental practices. About 20 percent say they wouldn’t want to work for companies with bad environmental practices, regardless of salary. They strongly believe environmental action is profitable for companies and that environmental protection improves economic growth creates jobs. Your reaction might be along the lines of, “Well, you know, kids today!” But you might find the results a bit more motivational if you knew that the students in this survey... read more...

News & Press

Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020

What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to constructive...

Taft Communications Expands Creative and Evolves Digital Team

May 8, 2020

Taft Communications announced the appointment of Aaron Brown as the firm’s creative director and the promotion of Jesseka Kadylak to senior manager, digital media, showing the firm’s continued...

Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020

By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.

Finding Purpose in the Time of COVID-19

by Ted Deutsch on April 2, 2020

Beyond the political arena, it’s worth thinking about a broader opportunity presented by the current pandemic crisis. As we reconsider our usual ways of doing business, COVID-19 creates a moment to...

Being Your Best on the Little Screen

by Jon Shure on March 26, 2020

Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.

Balance Matters: 6 Tips for Working From Home

by Jesseka Kadylak on March 20, 2020

Whether you’ve found yourself working from home for the first time and are overwhelmed with the flexibility of your day, or want to improve your remote work habits, these tips will help keep you...

Working Through Coronavirus: Tips for Mastering Conference Calls, Virtual Meetings

by Jesseka Kadylak on March 10, 2020

We’re facing a difficult time as Coronavirus spreads, and many companies are preparing infectious disease plans. As you think about how to limit the risk at your workplace, these 10 tips will help...

On International Women’s Day, Taft Women Talk About Being Working Mothers

by Jayne O'Connor on March 8, 2020

This International Women’s Day, we reflect on how much has changed for the better for working moms — flextime, part-time and work from home arrangements — and the progress that still needs to...