News & Press
ISPOR Unveils Award-Winning Brand Refresh
by Audrey Wallendal on May 14, 2018
Taft created new branding, updated messaging and a variety of new communications tools to better reflect the continuing evolution of health economics and outcomes research, as well as ISPOR’s...
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10 Tips to Manage Conference Calls, WebEx Meetings
by Sheila Cort on April 19, 2018
We’ve all been on conference calls or WebEx meetings where participants are speaking over one another, questions and comments lead to off-topic conversations or that run over the allotted time. You...
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Who Needs a Communications Coach?
by Sheila Cort on March 29, 2018
Communications is an art, but it’s backed by scientific research on tone, inflection, body language, and so much more. And, because it is an art, practice is what gets you from good to great.
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Alanna Jamieson Promoted to Senior Manager, Inducted Into Lead NJ 2018 Class
March 23, 2018
Taft Communications announced the recent promotion of Alanna Jamieson to senior communications manager. An experienced professional with a background in healthcare communications, she manages...
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In the Messaging Shootout, Teens Are Beating the NRA
by Taft Comms on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name
by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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The More Things Change: Timeless Advice for Governor Murphy’s Spokespeople
by Taft Comms on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press secretaries...
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Remembering a Leader of Principle: Gov. Brendan Byrne
by Jon Shure on January 5, 2018
Sometimes, the person meets the moment, and the country, or a state, leaps ahead. The New Jersey we love hasn’t always been in step with the times. For years, the Garden State lived far below its...
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Fund for New Jersey Offers Policy Guidance for New Governor and Legislature
by Jon Shure on December 7, 2017
With the State of New Jersey facing major challenges, and the certainty of a new Governor for the first time in eight years, one of the state’s leading philanthropies decided it was time to take...
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How HEOR Can Claim the Spotlight
by John Reuland on November 20, 2017
Health economics and outcomes research (HEOR) is more important than ever. Learn why HEOR teams need an internal communications plan.
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