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How purpose impacts environment, social and governance efforts

Environmental, social, and governance (ESG) criteria are ways to create and measure sustainability and demonstrate ethical impact. These criteria are becoming increasingly important for firms as more and more employees, consumers, and investors seek to support organizations that maintain purposeful commitments to society and the... Read More

News & Press

If your business doesn’t have a sustainability culture, it should

If your business doesn’t have a sustainability culture, it should

by Jon Shure on April 8, 2021
Suppose you saw these findings from a global study of more than 3,700 students… 44 percent say they would accept a lower salary to work for a company with better environmental practices....
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Taft names Ted Deutsch CEO

Taft names Ted Deutsch CEO

March 24, 2021
The announcement of Ted Deutsch as CEO of Taft Communications marks a significant milestone in succession for co-founders Mara Connolly and Pete Taft.
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The perfect pivot: Staying relevant and sustainable during changing times

The perfect pivot: Staying relevant and sustainable during changing times

by Jordan Mehan on March 17, 2021
Over the past year, we helped clients pivot their communications efforts to meet the devastation and dangers of a pandemic.
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Putting the ‘power of the pause’ to work for you

Putting the ‘power of the pause’ to work for you

by Jon Shure on February 24, 2021
Used in the right places and at the proper cadence, the Power of the Pause is a useful addition to a speaker’s toolkit.
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Purpose profile: Finding my place

Purpose profile: Finding my place

by Jordan Mehan on February 12, 2021
Over the years, it’s become clear that I fit best in places where I can make a positive impact, while also having fun fostering strong relationships. At Taft, I can do both and also grow my skill...
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Does your message stand on a solid platform?

Does your message stand on a solid platform?

by Jon Shure on January 11, 2021
A good message platform — just like a sturdy platform in the physical world — gives you a solid place on which to stand. And it puts everyone on your team on the same page, delivering messages...
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Hiring for diversity in the workplace – is it enough?

Hiring for diversity in the workplace – is it enough?

by Connie Ludwin on December 16, 2020
Adding diversity cannot be the sole goal for any company. It must be accompanied by true inclusion and equity — and that takes work. It takes intention and commitment. It also means using our core...
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Always say what you are, not what you’re not

Always say what you are, not what you’re not

by Jon Shure on November 24, 2020
It’s a simple rule, but often not followed by people trying to get their point across in the media.
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Purpose profile: When media and motherhood mix

Purpose profile: When media and motherhood mix

by Meghan Bianco on November 12, 2020
At a time when you can’t seem to ignore bad news, I’m even more motivated to share stories that are uplifting, inspiring and motivating to help every person in our community and beyond.
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Communicating in the wake of an intense election

Communicating in the wake of an intense election

by Ted Deutsch, Jon Shure on November 4, 2020
These three key principles will help companies or nonprofits decide whether to talk about the election and, if so, how to strike the right chords.
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.