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From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

From branding to messaging: Developing an identity that reflects N.J.’s commitment to maternal and infant health

New Jersey is on a mission to make the state the safest, most equitable place in the nation to deliver and raise a baby. Taft is proud to support the state’s mission to reduce maternal and infant health disparities in partnership with the New Jersey Maternal and Infant Health Innovation Authority... Read More

News & Press

Celebrating AAPI Heritage Month: From struggling with identity to becoming an emerging leader

Celebrating AAPI Heritage Month: From struggling with identity to becoming an emerging leader

by Isabel Pachtinger on May 27, 2022
What does it mean to be Asian American and Pacific Islander (AAPI)? I have asked this a lot throughout my life.
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Inbox overload? Here’s how to make your emails stand out in a sea of content

Inbox overload? Here’s how to make your emails stand out in a sea of content

by Hannah Bealer, Kylie Nixholm on May 24, 2022
Email marketing has always been an important component of any marketing strategy. But now, two years into the pandemic, with companies forced to interact primarily online, it’s essential.
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Reflecting and building on Taft’s DEI goals

Reflecting and building on Taft’s DEI goals

by Connie Ludwin, Caitlin Chase on April 28, 2022
In 2021, Taft took its long-held core value and commitment to diversity, equity, and inclusion to the next level by forming a council comprised of a cross-functional team of employees whose charge is...
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The seven dimensions of wellness and how to nurture balance

The seven dimensions of wellness and how to nurture balance

by Lydia Blandon on March 30, 2022
A well-balanced life is essential for personal and professional effectiveness, peace of mind, and living well. Maintaining a healthy life balance is not only essential for happiness and well-being;...
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New Poll: Attitudes on diversity in US workplaces show significant divisions by race, gender, political affiliation

New Poll: Attitudes on diversity in US workplaces show significant divisions by race, gender, political affiliation

March 15, 2022
America’s workplaces are on the leading edge of the US becoming a more pluralistic nation — offering greater exposure to diversity than what individuals may experience in their home and social...
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New Jersey State of Diversity® 2022

New Jersey State of Diversity® 2022

March 15, 2022
Though working New Jerseyans as a whole feel positively about diversity, equity and inclusion in their workplaces, significant divisions remain along racial, gender and political lines, according to...
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DEI is a journey, not a destination

DEI is a journey, not a destination

by Taft Comms on March 4, 2022
Building a healthy and sustainable DEI culture entails much more than setting hiring goals and making public statements, as evidenced in Taft Communications’ recent webinar, “DEI in the...
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Is hiring a communications agency right for your nonprofit?

Is hiring a communications agency right for your nonprofit?

by Connie Ludwin on March 1, 2022
A good agency match will understand the challenges of nonprofits and won’t let you invest in them unless they’re confident all the ingredients for success are in place.
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Taft Communications joins PROI Worldwide

Taft Communications joins PROI Worldwide

February 15, 2022
Taft Communications has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with partners in 55 countries.
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Purpose profile: From pitching to pitching — appreciating life’s curveball

Purpose profile: From pitching to pitching — appreciating life’s curveball

by Dylan McNulty on January 20, 2022
My vision of the future, while far-fetched, had kept me grounded and motivated. Nonetheless, I could no longer avoid the necessary and realistic discussion I needed to have with myself about my...
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