News & Press
Into the Great Wide Open: From College to the Working World
by Julia Masse on June 20, 2019
Senior Account Coordinator Julia Masses shares what college prepared her for and what she had to learn through real-life work experiences.
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10 Things We Learned as Actors That Can Strengthen Your Communications
by Taft Comms on May 22, 2019
It probably won’t surprise you, but several of us who coach here at Taft ClearPoint began our professional lives as actors. These 10 lessons we learned on stage can be used every day, no matter...
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Connie Ludwin Promoted to Vice President
April 25, 2019
With nearly six years at the firm, Ludwin has been instrumental in managing several key client accounts and directing human resources and account operations. “We are very pleased to see Connie move...
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10 Simple Ways to Improve Your Meetings
by Pete Taft on March 28, 2019
Running a crisp, clear meeting is the sign of a good leader. Want to improve the way you handle meetings? These tips will help.
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Tools to Navigate the ‘Constant Conversation’
by Sheila Cort on February 14, 2019
How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues? These...
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Public Speaking: It’s All About the Audience
by Jayne O'Connor on January 28, 2019
As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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5 Tips to Guide Your Communications
by Pete Taft on January 11, 2019
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice.
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Tracking Traffic: Why You Should Use UTM Codes
by Jesseka Kadylak on December 20, 2018
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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Use ‘No Comment’ Response Sparingly
by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds
by Taft Comms on December 2, 2018
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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