News & Press
Purpose profile: A life of purpose; how lucky am I?
by Connie Ludwin on August 18, 2020
This is a job where I can make a difference not just in a single societal issue or area of interest, but with many of the causes I care about: health, education, social justice, and the environment.
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Mom and Trump didn’t read the manual
by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
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Purpose profile: The pantsuit that changed it all
by Jayne O'Connor on August 5, 2020
Helping others like I once needed help, is important to who I am. And working for a company that sees things the same way, equally important.
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New Jersey State of DiversitySM
July 30, 2020
Marked generational differences in attitudes and experiences around race, religion, and ethnicity in New Jersey’s workplaces are key findings in the fifth annual New Jersey State of Diversity...
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NJ is driving towards clean energy
by Jesseka Kadylak on July 30, 2020
A new infographic highlights the many benefits of electric vehicles. The facts, paired with Taft’s design work, illustrate how the path to clean energy can be beneficial to our environment, and our...
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Now is the time for purpose
by Taft Comms on July 23, 2020
Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.
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Taft Communications pivots to purpose
July 15, 2020
Taft Communications announced its repositioning as a specialty consulting firm focused on helping companies and organizations articulate and fully maximize the impact of their core purpose.
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How To Pitch and Prepare for a Remote TV Interview
by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their time on...
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Our statement on racial injustice
by Taft Comms on June 4, 2020
Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.
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Giving That ‘Locker Room Speech’ During a Crisis
by Pete Taft, Aaron Brown on May 27, 2020
How do you deliver tough news while also being a supporter and counselor? If you break it down into a few parts, you can do it and do it well.
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