Use ‘No Comment’ Response Sparingly

Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories and serve as a trusted source of information. Organizations that are being honest with themselves and their customers should embrace all fair queries, not avoid... Read More

News & Press

February 20, 2018

There’s a Lot in a Name

Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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January 25, 2018

The More Things Change: Timeless Advice for Governor Murphy’s Spokespeople

With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press secretaries...
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January 5, 2018

Remembering a Leader of Principle: Gov. Brendan Byrne

Sometimes, the person meets the moment, and the country, or a state, leaps ahead. The New Jersey we love hasn’t always been in step with the times. For years, the Garden State lived far below its...
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December 7, 2017

Fund for New Jersey Offers Policy Guidance for New Governor and Legislature

With the State of New Jersey facing major challenges, and the certainty of a new Governor for the first time in eight years, one of the state’s leading philanthropies decided it was time to take...
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November 20, 2017

How HEOR Can Claim the Spotlight

Health economics and outcomes research (HEOR) is more important than ever. Learn why HEOR teams need an internal communications plan.
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November 15, 2017

The Cobbler’s Children Got New Shoes!

Anyone who runs a service business knows that clients always come first. That mentality sometimes comes at the expense of taking care of the firm’s own needs. The painter’s house needs a fresh...
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October 30, 2017

Taft Client Shares Groundbreaking Research on Clean Energy

ReThink Energy NJ releases first-of-its-kind report outlining affordable alternatives to harmful fossil fuels in New Jersey and a three-part approach to lower harmful carbon emissions and save New...
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October 29, 2017

Promoting Culture of Health in New Jersey

Taft has provided the Robert Wood Johnson Foundation with broad communications support in New Jersey since 2012.
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October 28, 2017

ReThink Energy NJ Campaign Channels Support for Renewables

Taft created an all-out communications assault to mobilize the already strong grassroots opposition to unneeded fossil fuel infrastructure in New Jersey and channel public support for renewable...
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May 17, 2017

New Jersey State of Diversity 2017

New Jerseyans are much more likely to interact daily with someone of a different race or ethnicity at work than elsewhere, and younger people are most likely to experience diversity both in and out...
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