UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...

"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."

Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....

Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.

How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...