News & Press
January 11, 2019
5 Tips to Guide Your Communications
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice.
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December 20, 2018
Tracking Traffic: Why You Should Use UTM Codes
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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December 6, 2018
Use ‘No Comment’ Response Sparingly
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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December 2, 2018
ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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November 27, 2018
Taft Co-Founder Shares Leadership Lessons With Steve Adubato
Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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November 14, 2018
5 Tips for Creating Videos for Social Media
Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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November 6, 2018
Reflecting on Taft’s 35 Years in Communications
After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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October 25, 2018
Taft Celebrates 35th Anniversary With Consulting Gift to New Jersey Nonprofits
Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.
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October 18, 2018
Communication Traits of Great Leaders
It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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October 4, 2018
In the News: Taft Poll Shows NJ Sexual Harassment Incidents ‘Stayed About the Same’ Despite #MeToo Movement
How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
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