News & Press
Tools to Navigate the ‘Constant Conversation’
by Sheila Cort on February 14, 2019
How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues? These...
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Public Speaking: It’s All About the Audience
by Jayne O'Connor on January 28, 2019
As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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5 Tips to Guide Your Communications
by Pete Taft on January 11, 2019
What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice.
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Tracking Traffic: Why You Should Use UTM Codes
by Jesseka Kadylak on December 20, 2018
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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Use ‘No Comment’ Response Sparingly
by Alanna Jamieson on December 6, 2018
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds
by Taft Comms on December 2, 2018
"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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Taft Co-Founder Shares Leadership Lessons With Steve Adubato
by Taft Comms on November 27, 2018
Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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5 Tips for Creating Videos for Social Media
by Jesseka Kadylak on November 14, 2018
Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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Reflecting on Taft’s 35 Years in Communications
by Taft Comms on November 6, 2018
After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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Taft Celebrates 35th Anniversary With Consulting Gift to New Jersey Nonprofits
October 25, 2018
Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.
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