Debating the Significance of Presidential Debates

With the presidential debates already underway and the prospect of dozens more to come before the November 2020 election, pundits are tripping over each other to pronounce winners from among the 20-plus contestants. I can’t help but think about the meaning of such performances — or lack thereof — over the several decades I’ve been observing these... Read More

News & Press

January 11, 2019

5 Tips to Guide Your Communications

What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 
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December 20, 2018

Tracking Traffic: Why You Should Use UTM Codes

UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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December 6, 2018

Use ‘No Comment’ Response Sparingly

Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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December 2, 2018

ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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November 27, 2018

Taft Co-Founder Shares Leadership Lessons With Steve Adubato

Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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November 14, 2018

5 Tips for Creating Videos for Social Media

Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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November 6, 2018

Reflecting on Taft’s 35 Years in Communications

After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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October 25, 2018

Taft Celebrates 35th Anniversary With Consulting Gift to New Jersey Nonprofits

Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.
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October 18, 2018

Communication Traits of Great Leaders

It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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October 4, 2018

In the News: Taft Poll Shows NJ Sexual Harassment Incidents ‘Stayed About the Same’ Despite #MeToo Movement

How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
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