Purpose profile: A brand new airline faces its biggest challenge

When you're talking about purpose, you're reaching people on a whole different level. Authentic and meaningful communications can make things happen that you never thought possible. Read More

News & Press

Now is the time for purpose

by Taft Comms on July 23, 2020
Taft President Ted Deutsch talks about the power that lies in tackling the most critical issues facing us all — and why now is the time for companies and nonprofits to tap into their core truths.
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Taft Communications pivots to purpose

July 15, 2020
Taft Communications announced its repositioning as a specialty consulting firm focused on helping companies and organizations articulate and fully maximize the impact of their core purpose.
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How To Pitch and Prepare for a Remote TV Interview

by Jenna DeMato on June 19, 2020
Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their time on...
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Our statement on racial injustice

by Taft Comms on June 4, 2020
Taft Communications stands with our fellow human beings in demanding equality and respect for all people, both in our words and our deeds. And we say unequivocally: Black Lives Matter.
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Giving That ‘Locker Room Speech’ During a Crisis

by Pete Taft, Aaron Brown on May 27, 2020
How do you deliver tough news while also being a supporter and counselor? If you break it down into a few parts, you can do it and do it well.
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Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to constructive...
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Taft Communications Expands Creative and Evolves Digital Team

May 8, 2020
Taft Communications announced the appointment of Aaron Brown as the firm’s creative director and the promotion of Jesseka Kadylak to senior manager, digital media, showing the firm’s continued...
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Influencer Marketing 101 – The Basics

by Blair Hunter-Grant on April 16, 2020
By partnering with the right influencer, brands and organizations can reach their target audience, build trust, increase awareness and drive engagement.
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Finding Purpose in the Time of COVID-19

by Ted Deutsch on April 2, 2020
Beyond the political arena, it’s worth thinking about a broader opportunity presented by the current pandemic crisis. As we reconsider our usual ways of doing business, COVID-19 creates a moment to...
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Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
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Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.