How To Pitch and Prepare for a Remote TV Interview

Gone are the days where interviews are done in a studio or in-person. As public relations professionals, we must rethink our approach to ensure our clients are as prepped and ready for their time on the “little screen.” Keep these four things in mind as you pitch and prepare your clients for a remote TV... Read More

News & Press

On International Women’s Day, Taft Women Talk About Being Working Mothers

by Jayne O'Connor on March 8, 2020
This International Women’s Day, we reflect on how much has changed for the better for working moms — flextime, part-time and work from home arrangements — and the progress that still needs to...
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A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
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Communicating Your Message: Be Clear, Simple

by Jon Shure on February 13, 2020
Regardless of your audience, use language in your messaging that is clear and simple.
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Taft Communications Adds New Talent

January 29, 2020
The firm’s growth continues, with Blair Hunter-Grant joining as senior communications manager and Jenna DeMato as account coordinator.
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Increase Productivity by Actively Listening

by Sheila Cort on January 22, 2020
Active listening is key to getting the most out of any conversation. It helps build trust, create and maintain relationships, obtain accurate information, and avoid/reduce conflict.
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Words Matter: A Communications Resolution for 2020

by Jon Shure on January 2, 2020
As 2020 begins, let’s make a resolution to put this word out to pasture.
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Special Delivery: Holiday Crisis News From Taft

by Taft Comms on December 23, 2019
'Twas the night before Christmas, at Taft Communications. Not a staffer was stirring, they’d all gone on vacation...
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Fundraisers, Does Your ‘Ask’ Sell Your Work Short?

by Jon Shure on December 3, 2019
How can you avoid what some experts say is the worst mistake you can make when asking for donations?
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The Art of the Pitch

by Meghan Bianco on November 19, 2019
PR professionals need to be able to package a good story in a compelling way that interests the reporter and makes them want to tell it to their audience. These five tips will help.
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What’s in a Name Fuels Image

by Jon Shure on October 15, 2019
Don’t be surprised if more companies and events connected with fossil fuels revisit their branding, as “climate change” takes on a second meaning beyond the weather, as in business climate...
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