News & Press
In the Messaging Shootout, Teens Are Beating the NRA
In the Messaging Shootout, Teens Are Beating the NRA
by Jayne O'Connor, Jon Shure on March 6, 2018
For communications strategy to stay effective, it has to adapt to swings in public attitudes and perception.
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There’s a Lot in a Name
There’s a Lot in a Name
by Jon Shure on February 20, 2018
Which is safer, natural gas or methane? It’s a trick question. Natural gas is made up mostly of methane, a highly flammable substance and an extremely potent greenhouse gas that contributes to...
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The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople
The More Things Change: Timeless Advice for Gov. Murphy’s Spokespeople
by Jayne O'Connor, Jon Shure on January 25, 2018
With today's digital communications and instant responses, the experts that Governor Phil Murphy assembles to disseminate his messages face different challenges from the days when press secretaries...
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Remembering a Leader of Principle: Gov. Brendan Byrne
Remembering a Leader of Principle: Gov. Brendan Byrne
by Jon Shure on January 5, 2018
Sometimes, the person meets the moment, and the country, or a state, leaps ahead. The New Jersey we love hasn’t always been in step with the times. For years, the Garden State lived far below its...
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Fund for New Jersey Offers Policy Guidance for New Governor, Legislature
Fund for New Jersey Offers Policy Guidance for New Governor, Legislature
by Jon Shure on December 7, 2017
With the State of New Jersey facing major challenges, and the certainty of a new governor for the first time in eight years, one of the state’s leading philanthropies decided it was time to take...
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How HEOR Can Claim the Spotlight
How HEOR Can Claim the Spotlight
by John Reuland on November 20, 2017
Health economics and outcomes research (HEOR) is more important than ever. Learn why HEOR teams need an internal communications plan.
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The Cobbler’s Children Got New Shoes!
The Cobbler’s Children Got New Shoes!
by Ted Deutsch on November 15, 2017
Anyone who runs a service business knows that clients always come first. That mentality sometimes comes at the expense of taking care of the firm’s own needs. The painter’s house needs a fresh...
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Taft Client Shares Groundbreaking Research on Clean Energy
Taft Client Shares Groundbreaking Research on Clean Energy
by Taft Comms on October 30, 2017
ReThink Energy NJ releases first-of-its-kind report outlining affordable alternatives to harmful fossil fuels in New Jersey and a three-part approach to lower harmful carbon emissions and save New...
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Promoting Culture of Health in New Jersey
Promoting Culture of Health in New Jersey
by Taft Comms on October 29, 2017
Taft has provided the Robert Wood Johnson Foundation with broad communications support in New Jersey since 2012.
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ReThink Energy NJ Campaign Channels Support for Renewables
ReThink Energy NJ Campaign Channels Support for Renewables
by Taft Comms on October 28, 2017
Taft created an all-out communications assault to mobilize the already strong grassroots opposition to unneeded fossil fuel infrastructure in New Jersey and channel public support for renewable...
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