The InspireWorks initiative aims to help Trenton nonprofit and small business leaders sharpen their communications skills to unleash the full potential of how they deliver their message. Read More
UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.
It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
