News & Blog

February 14, 2019

Tools to Navigate the ‘Constant Conversation’

How do you engage, persuade and/or inform with greatest impact, no matter the medium, whether you are tweeting to a national audience or presenting a 15-minute speech to industry colleagues? These...
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January 28, 2019

Public Speaking: It’s All About the Audience

As a professional communicator, I frequently counsel clients to get to the point quickly to have the most impact and to remember the basic tenets of public speaking that we call the ABC’s:...
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January 11, 2019

5 Tips to Guide Your Communications

What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice. 
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December 20, 2018

Tracking Traffic: Why You Should Use UTM Codes

UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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December 6, 2018

Use ‘No Comment’ Response Sparingly

Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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December 2, 2018

ROI-NJ: Biggest Challenge for Nonprofits Often Is Explaining Their Good Deeds

"To be really compelling to donors and the public you have to get to the why — why should the public care about what you do."
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November 27, 2018

Taft Co-Founder Shares Leadership Lessons With Steve Adubato

Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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November 14, 2018

5 Tips for Creating Videos for Social Media

Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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November 6, 2018

Reflecting on Taft’s 35 Years in Communications

After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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October 18, 2018

Communication Traits of Great Leaders

It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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