5 Tips to Guide Your Communications

What works — and what doesn’t — when it comes to communicating? Pete Taft shares tips that he uses to guide his communications and coaching practice.  Read More

News & Press

December 20, 2018

Tracking Traffic: Why You Should Use UTM Codes

UTM tracking is important because you’re able to measure your results, understand which ad or promotion is performing best, and get more out of your marketing budget by making adjustments based on...
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December 6, 2018

Use ‘No Comment’ Response Sparingly

Sometimes an executive must decline a reporter’s question or story angle idea, but a "no comment" response should be used infrequently, considering a reporter’s responsibility to deliver stories...
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November 27, 2018

Taft Co-Founder Shares Leadership Lessons With Steve Adubato

Pete Taft, co-founder and CEO of Taft Communications, recently joined Steve Adubato on "Leadership Hour" to share lessons he's learned during the past 35 years at Taft.
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November 14, 2018

5 Tips for Creating Videos for Social Media

Every week, 78 percent of people across the country watch online videos with 55 percent tuning in on a daily basis, HubSpot data shows. Video content is slated to represent 85 percent of all U.S....
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November 6, 2018

Reflecting on Taft’s 35 Years in Communications

After 35 years, we’re encouraged to see signs of a shift to what’s truly important in business and in life: Clarity. Integrity. Transparency. And a desire to communicate clearly, deeply, fully...
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October 25, 2018

Taft Celebrates 35th Anniversary With Consulting Gift to New Jersey Nonprofits

Taft Communications commemorated the agency’s 35th anniversary by providing a pro bono “Troubleshooting with Taft” workshop to help local nonprofits address their communications challenges.
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October 18, 2018

Communication Traits of Great Leaders

It’s no surprise that great leaders are often great communicators. Communicating isn't an inherent skill, but anyone can become a strong communicator — if he or she is willing to work at it. So...
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October 4, 2018

In the News: Taft Poll Shows NJ Sexual Harassment Incidents ‘Stayed About the Same’ Despite #MeToo Movement

How has the #MeToo movement affected sexual harassment in New Jersey? NJBiz, New Jersey 101.5 and NJ.com shared the findings of a recent Fairleigh Dickinson University Poll commissioned by Taft...
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September 20, 2018

#metoo Movement Skips Over New Jersey

Despite the high-profile #metoo movement that launched following claims against prominent celebrities and politicians this past year, sexual harassment incidents in the workplace have stayed about...
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August 22, 2018

Pete Taft Honored With NJBIZ ICON Award

NJBIZ will recognize Pete Taft's leadership in business and the community by naming him an ICON Award winner, an honor the publication grants to business leaders over the age of 60 who have helped...
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