Award-winning work highlights the power of creative storytelling in translating complex subjects
New York, NY, June 10, 2025 — RF|Binder, a fully integrated communications consultancy and award-winning creative agency, is proud to announce that it has received a Bronze 2025 Telly Award in the Non-Broadcast: General Explainer category for its work on “HEOR Explained,” developed by Taft, a division of RF|Binder, in partnership with its longtime client ISPOR — The Professional Society for Health Economics and Outcomes Research.
This recognition, which honors excellence in video and television across all screens and receives more than 13,000 entries globally, underscores RF|Binder’s ongoing commitment to compelling, accessible, and mission-driven storytelling that drives understanding and impact.
HEOR plays a critical role in advancing evidence-based healthcare, yet its complexity often keeps it out of reach for broader audiences. Recognizing this gap, the RF|Binder team applied its strategic and creative expertise to transform the topic into an engaging, accessible format. The collaboration resulted in a video that bridges the divide between science and storytelling — enabling a broader understanding of HEOR’s potential to shape more informed, value-driven healthcare decisions.
Designed to introduce the complex field of HEOR, the video breaks down how this scientific discipline contributes to defining the value of healthcare interventions. By combining a clear, approachable narrative with dynamic motion graphics, the video brings to life how HEOR can empower leaders to build more effective and efficient healthcare systems.
The full video and accompanying site can be viewed at HEORexplained.org.
“Our team set out to translate a highly technical subject into something that is accessible and also brings some humanity and emotion to the topic,” said Aaron Brown, Senior Creative Director at RF|Binder, who led the creative development. “We wanted to create a piece that enables a wide range of audiences to understand the power of HEOR to positively impact the lives of millions of patients around the world. To have the work recognized means it’s getting the right message out in a way that resonates — that is something we’re really proud of.”
This latest win builds on RF|Binder’s long-standing history of excellence in visual and brand storytelling — including nine previous Telly Awards in 2023 and 2024 — reinforcing its role as a trusted creative and communications partner for mission-driven organizations and industry leaders across healthcare, technology, financial services, and beyond.
About RF|Binder
RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firms’ tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.
With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions — unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.
For more information, visit www.rfbinder.com.
