Agency recognized in both the Nonprofit and Impact Communications Award categories for innovative storytelling campaigns
New York, NY, June 24, 2025 — RF|Binder, a fully integrated communications consultancy and award-winning creative agency, is proud to announce its Taft division won two major accolades from PRNews: the 2025 Nonprofit Awards for Website and the 2025 Impact Communications Awards for CSR, DEI or ESG Report for work completed for two of its clients.
The firm was recognized for leading the two standout initiatives: Health Equity for NJ, a microsite developed for and in partnership with the Robert Wood Johnson Foundation (RWJF), and the 2024 Inclusion & Social Impact report, created for and with Sanofi North America’s Corporate Social Responsibility (CSR) and Culture, Inclusion & Experience (CIE) teams.
“These two honors reflect our team’s commitment to shaping stories that don’t just inform — they move people to think, feel and act,” said Ted Deutsch, Executive Managing Director of RF|Binder. “Whether it’s public policy or corporate purpose, we believe the most meaningful communications happen when data and strategy meet clarity and creativity.”
Raising Public Awareness of RWJF’s “Health Equity for NJ”
Honored in the Website category of the 2025 PRNEWS Nonprofit Awards, the RWJF Health Equity for NJ microsite transformed a complex, research-heavy policy report into a streamlined digital experience. Designed to distill the findings of RWJF’s white paper, “A Policy Agenda for a Healthier, More Equitable New Jersey,” the mobile-first site used video, animation, interactive infographics, and a clear narrative to help New Jersey residents understand the structural drivers of health inequities and the actions needed to address them.
“In this work, we wanted to use the power of storytelling to make policy feel personal,” said Aaron Brown, Senior Creative Director at RF|Binder. “There are so many good ideas that come from the research, but if they don’t connect — if people can’t understand them and feel them on a gut level — they’re less likely to have real impact. With this site, in just a few minutes, anyone who engages with it will very quickly gain a much better understanding of both the challenges and the solutions, in a way that is memorable and meaningful.”
Demonstrating Corporate Purpose: Inclusion & Social Impact Report
The award-winning Sanofi North America Inclusion & Social Impact Report: “At the Heart of Equity,” unified the company’s impact work into one cohesive narrative, a first-of-its-kind effort among leading pharmaceutical companies. Through the partnership, Taft developed a visual and narrative report that authentically represents the company’s purpose-driven culture and the everyday contributions of its people. To bring the report to life, Taft conducted stakeholder interviews, collaborated closely with internal teams, and designed an inclusive content structure that resulted in a vibrant, purpose-driven report that not only informs but inspires — reflecting both the spirit and substance of Sanofi’s long-term commitment to equity and social responsibility.
“As RF|Binder’s purpose hub, Taft continues to set the bar for what mission-driven communications can achieve,” said Amy Binder, CEO of RF|Binder. “The team delivers thoughtful, high-impact work that not only reflects our clients’ values but also drives meaningful connection and results. These recognitions are a testament to the clarity, creativity, and strategic discipline that define the RF|Binder approach.”
About RF|Binder
RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firm’s tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.
With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions — unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.
For more information, visit www.rfbinder.com.
