In October, Taft Communications held a free consulting workshop for local nonprofits as part of the firm’s 35th anniversary.
In it’s recent article, ROI-NJ highlighted that on top of having limited resources, nonprofits can also be constrained on how much money they put aside for public relations and marketing. This has led communications firms around the state — including Taft — to provide such services at either no cost or discounted rates to nonprofits.
“When working with PR and marketing firms on messaging, nonprofits will often jump into providing a laundry list of things they do and people they serve by the numbers,” Taft President Ted Deutsch told ROI-NJ. “But that’s not exactly helpful for a nonprofit’s own version of brand awareness.”
“To be really compelling to donors and the public you have to get to the why — why should the public care about what you do,” he said. “Putting the why before the what is a consistent theme for us.”