Most of the books in BBC’s “The Big Read”
Bossa Nova, other modern Jazz
Swimming, Pilates, power walks
Taking walks, reading, watching movies, napping with cats, cooking with good friends.
“Dwell in possibility.” — Emily Dickinson
A penchant for finding just the right creative expression made Mara a national branding and marketing expert who helped create iconic brands and put several megabrands on the map. She sharpened her creative expertise during a decade-long career at top Madison Avenue ad agencies before co-founding Taft in 1983. Mara has the imagination to create unique brand imagery, make a brand desirable, and build a lasting legacy. In so doing, she has garnered almost 80 awards, including Clios and recognition as NJBiz Top 50 Women in New Jersey.
Her successes include helping create the Splenda no-calorie sweetener brand, which outsold sugar, and positioning Nutella for U.S. market relaunch. These days, she is deeply engaged with building ReThink Energy NJ, contributing to the movement toward renewable energy. Fueled by her passion to give back, Mara has also helped 30 nonprofit organizations over as many years. She also takes pride in creating and nurturing a culture at Taft where dedicated professionals love to come to work every day.