In a rapid-response effort to create new materials ahead of critical meetings with major donors, Taft mined its previous value proposition work for Felician to develop the Transforming Lives campaign. Taft designed the “look and feel,” crafted fact sheets and press releases, and wrote compelling profiles of students whose lives had been transformed by the University. We also completely overhauled the look, feel and content of Focus, the school’s magazine and created a five-year President’s Report for the school’s 75th anniversary gala.
