Taft Communications

Breathe it every day: Greening your company culture

Join us for a panel discussion on how effective communications can contribute to an authentic culture of environmental sustainability that’s woven into the fabric of employee experience on May 11 at noon ET.


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About the webinar

May 11, 2021 • noon-1 p.m. ET / 9-10 a.m. PT


Climate change and other environmental concerns hit home for people and businesses in real and sobering ways every day. Stakeholders at all levels — consumers, employees, recruits, investors — demand awareness and action. A new generation of employees and customers is especially bought in. But some organizations have yet to craft and communicate an internal culture of environmental sustainability. 

Today, businesses need environmental sustainability plans that produce sustainable action. And at the heart of doing this well is building a clearly articulated set of environmentally relevant values and goals embedded throughout the organization, from the C-suite to entry-level employees.

Join us for a panel discussion to hear industry leaders discuss challenges and share best practices, with particular focus on the role of communications in creating an authentic culture of environmental sustainability that’s woven into the fabric of employee experience.

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Meet our panelists

Andrew Winston greening your company culture

Andrew Winston • Author of “Green to Gold” and Founder, Winston Eco-Strategies

Andrew Winston is a globally-recognized expert on how to build resilient, profitable companies by helping people and planet thrive. Named to Thinkers50 Radar Class of 2020 as a “thinker to watch,” he is the author of the bestsellers “Green to Gold” and “The Big Pivot.” Andrew’s latest book, due in fall 2021, is “Net Positive: How Courageous Companies Thrive by Giving More than They Take.”

Victoria Emerick greening your company culture

Victoria Emerick • Global Head of Sustainability Strategy and Operations, Bristol Myers Squibb

Victoria Emerick has a Ph.D. in Biochemistry and certifications in Project and Change Management as well as Lean and Six Sigma. Over the last 25 years, she’s focused on strategic operations, continuous improvement, and enterprise level project planning and management. In her current role as the Global Head of Sustainability Strategy and Operations, Victoria is responsible for developing innovative approaches to advance ESG-Sustainability awareness, commitments, efforts, and investments across the global Bristol Myers Squibb enterprise.

Allison Kahn greening your company culture

Allison Kahn • Vice President, People and Culture Communications, Mastercard

Allison Kahn is a writer and communications and marketing leader with 17 years of experience across public relations, public affairs, B2B and B2C marketing, content marketing, digital and social media, and journalism. She has worked in both corporate and nonprofit environments and is presently vice president, people and culture communications at Mastercard, where she educates, engages, and inspires the brand’s 20,000 employees on topics related to sustainability and inclusion, among other areas.

james gowen greening your company culture

James Gowen • Sr. Vice President, Global Supply Chain Operations and Chief Sustainability Officer, Verizon

Since taking on these complementary roles in 2009, James Gowen and his team have enlisted more than 50,000 Verizon employees in 50 countries around the globe in helping to reduce the company’s environmental footprint while increasing the efficiency of a growing enterprise. James has been deeply involved in the advancement of innovative and sustainable technologies and spearheaded the launch of Verizon’s first ever green bond in the first quarter of 2019. He also oversaw Verizon’s flagship $137M green energy initiative which enabled Verizon to eliminate 20,000 metric tons of CO2.

Ted Deutsch greening your company culture

Ted Deutsch • Moderator & CEO, Taft Communications

A 25-year veteran of corporate communications and public affairs, Ted Deutsch has spent years helping purpose-driven organizations address employee and social concerns that go beyond explicit shareholder value and demonstrate benefit for the greater good. Prior to Taft, Ted led communications and public affairs at Sandoz Inc. and earlier Avis Budget Group, where he drove culture initiatives for more than 20,000 employees throughout North America.