fbpx

If your business doesn’t have a sustainability culture, it should

by Jon Shure on April 8, 2021
Suppose you saw these findings from a global study of more than 3,700 students… 44 percent say they would accept a lower salary to work for a company with better environmental...
Read More

Putting the ‘power of the pause’ to work for you

by Jon Shure on February 24, 2021
Used in the right places and at the proper cadence, the Power of the Pause is a useful addition to a speaker’s toolkit.
Read More

Does your message stand on a solid platform?

by Jon Shure on January 11, 2021
A good message platform — just like a sturdy platform in the physical world — gives you a solid place on which to stand. And it puts everyone on your team on the same page, delivering...
Read More

Always say what you are, not what you’re not

by Jon Shure on November 24, 2020
It’s a simple rule, but often not followed by people trying to get their point across in the media.
Read More

Don’t shoot the moderator

by Jon Shure on October 8, 2020
As a communications professional who also has covered debates as a reporter and prepped candidates for them, I say give the moderators a break because they have impossible jobs.
Read More

Purpose profile: Finding the words to shape the debate

by Jon Shure on September 8, 2020
There’s nothing I like better about my work at Taft Communications than helping people to find — and use — the ideas, concepts, and language needed to shape and win debates about important...
Read More

Mom and Trump didn’t read the manual

by Jon Shure on August 10, 2020
There are communications rules for leaders to follow in a crisis so they build trust and help people cope with fear and uncertainty. Clearly, the president isn’t following them.
Read More

Mistrust of News Media Poses Challenges for Communicators

by Jon Shure on May 15, 2020
What can those of us trying to communicate ideas to the public do to break through? This four-part strategy will “help communicators bypass cynicism, transcend politics, and get to...
Read More

Being Your Best on the Little Screen

by Jon Shure on March 26, 2020
Here are a few things you can do with little effort to ensure you come across professionally while video conferencing from home.
Read More

A Win for Civility Online

by Jon Shure on February 27, 2020
Starting today, nj.com will make its little corner of the Internet a saner place by no longer allowing reader comments.
Read More

Our Work

Finding the right voice and telling the right story is a powerful combination. See how we've helped businesses and nonprofits reach their goals.