Email marketing has always been an important component of any marketing strategy. But now, two years into the pandemic, with companies forced to interact primarily online, it’s essential.
In 2021, Taft took its long-held core value and commitment to diversity, equity, and inclusion to the next level by forming a council comprised of a cross-functional team of employees whose charge is...
A well-balanced life is essential for personal and professional effectiveness, peace of mind, and living well. Maintaining a healthy life balance is not only essential for happiness and well-being;...
America’s workplaces are on the leading edge of the US becoming a more pluralistic nation — offering greater exposure to diversity than what individuals may experience in their home and social...
Though working New Jerseyans as a whole feel positively about diversity, equity and inclusion in their workplaces, significant divisions remain along racial, gender and political lines, according to...
Building a healthy and sustainable DEI culture entails much more than setting hiring goals and making public statements, as evidenced in Taft Communications’ recent webinar, “DEI in the...
A good agency match will understand the challenges of nonprofits and won’t let you invest in them unless they’re confident all the ingredients for success are in place.
Taft Communications has been elected to partnership in PROI Worldwide, a leading global consortium of entrepreneurial communications agencies with partners in 55 countries.
My vision of the future, while far-fetched, had kept me grounded and motivated. Nonetheless, I could no longer avoid the necessary and realistic discussion I needed to have with myself about my...